3 Research Questions

1. How can branding be used as a tool to distinguish denim products from one another?
2. What is the meaning or reasoning behind different branding elements?
3. How has denim’s branding changed over time?

Thesis

Branding is used as a distinguishing element of every pair of jeans, by examining even just the back pockets, one can learn about what company, why, and when their jeans were made.