Client Branding Part 2: Mood Boards and Vintage Shop Visit

Understanding Adrian’s Aesthetics

Board 1:

AdrianBoard1

 

Board 2:

AdrianBoard2

Board Citations: AdrianBoardCitations

New York Vintage Visit

http://www.newyorkvintage.com

After looking at books of Adrian’s bias cut gowns and tailored suits, it was incredibly fun and interesting to see items from the 1930’s and 1940’s up close and personal that were constructed the same way. With the tailored suit outfits for women I noted how there was padding in the shoulders and how the seams were sewn on the tailored jacket to accentuate the bust and make the waist smaller. With the Bias cut dresses, I payed close attention to wear the fabric was cut and the seams were sewn, especially where the skirt of the dress connects with the bodice of the dress. I only wish I could have seen these garments on an actual model.

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Red Velvet Two Piece. 1940

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Black Silk Crepe Gown but on the bias with hand embroidered beading. 1930

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Printed Lamé and Mocha Velvet Biad-cut evening gown. 1930

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Black Jacquard Taffeta Evening Gown with Silk Trim, Bias cut. 1930.

Client Branding Project Part 1

gilbert-adrian-greenberg_3-profile

This is a photo of the costume and fashion designer Adrian. He is also known as Gilbert Adrian, although he was born as Adrian Adolph Greenberg. The photo comes form the Fashion and Model Directory. The page discusses how Adrian was vital in creating Hollywood as a center for glamour in the 1930’s, designing costumes for 250 films including The Wizard of Oz. He created iconic looks for actresses like Joan Crawford with her broad-shouldered suits and dresses.

(“Gilbert Adrian Greenberg – Fashion Designer | Designers | The FMD.” The FMD. Accessed April 23, 2015. http://www.fashionmodeldirectory.com/designers/gilbert-adrian-greenberg/.)

PDF: AdrianPart1

SONY DSC joan-crawford-mildred-pierce 20_gilbert_adrian-theredlist

Adrian designed countless costumes for MGM in the 1930’s. He is known for designing gorgeous gowns and costumes and for making Hollywood the center for glamour. In a time when Hollywood and cinema became a form of escapism for people, Adrian’s designs gave women something to admire and a fantasy they could play into. He dressed many famous actresses including Katherine Hepburn, Jean Harlow, Greta Garbo, and Joan Crawford. One of the most iconic styles that he designed is the broad shouldered look for Joan Crawford (pictured above). This style and puffed sleeves he designed for Crawford for the movie Letty Lynton became a major style for women of the time and still inspire designers today. Another major project that Adrian is known for is designing the costumes for The Wizard of Oz, including Dorothy’s ruby slippers.

(“Gilbert Adrian : Fashion, History.” Gilbert Adrian : Fashion, History. Accessed April 24, 2015. http://theredlist.com/wiki-2-23-1249-1254-view-1930s-profile-gilbert-adrian-3.html.)

(“Joan Crawford – the Forgotten Queen of Style.” All Aboard For Skinkers Swamp. July 16, 2012. Accessed April 24, 2015. https://allaboardforskinkersswamp.wordpress.com/2012/07/16/joan-crawford-the-forgotten-queen-of-style/.)

PDF: AdriansWork

 

Adrian’s New Project:

—“The Philadelphia Story” (1940) is being remade current day. The Story will follow the basic plotline of a high society woman (Tracy) who is preparing for her second marriage to wealthy man after she ended her first marriage in divorce. Her ex-husband, a writer for a newspaper wants revenge and takes a fellow journalist with him as we gets involved in the wedding. Tracy, finds herself confused, conflicted and learns a lot about herself in the process. Adrian designed all of the costumes for this movie. For the remake, the garments will stay true to some of Adrian’s signature elements.

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