First rendition of a catalyst.
My first catalyst was an electronic chip that redirect people (by a gentle force) on the street and preventing then from colliding into others.
From the first rendition, I changed my final catalyst into a GPS and sonar systems embedded into an earpiece. The product scans the environment in and gives directions to the person.
In addition to the ear piece, I designed a new sidewalk, which it’s surfaces indicates where you are. A smooth surface (such as the tennis court) indicates of the safe part of the sidewalk; a brick surface that surrounds the buildings; and a gravel surface that outlines the sidewalk and indicates of the road.
Although this product is intended to the visual impaired, it may help the millennial children, who focus more on their electronic devices, and not on the ground they walk upon or the objects in their path.
The different surfaces of the sidewalk.
Sketch 1- the sidewalk.
Sketch 2- the sidewalk.
Sketch 3- the ear piece.
Sketch 4- the ear piece.
I decided to make a comercial too for the two catalysts.
Commercial timeline.
Commercial script.
The final posters and commercial:
The final product: GP-SEE poster
The final product: SEE-TY poster.
The following link is the commercial for the two products:
https://www.youtube.com/watch?v=mxTxSUgSzYE
