Lady Dior FINAL INFOGRAPHIC

Dior final infographic PDF

Thesis Statement:

Create an infographic that informs about the Lady Dior handbag, to a younger generation. It will include the bag’s history of the handbag, different versions of size, and different variations of purse characteristics.

There is a color theory of neutrals: camel, black and white, alongside with a motif of a rose representing simplistic, bold beauty, which corresponds to the shades of pink. Shapes of the details and facts also mimic the shape of the bag. Everything is digitally painted (with the exception of the photographs of size and fabric).

This final draft is clean, simplistic, informative, and even persuading of why the bag is an IT bag. This layout could also be used for other IT bag infographics.

dior final??

Research questions ANSWERED:

Why is this bag so significant? It’s Dior’s emblematic bag because of it’s simplicity and iconic look.

What makes this bag luxurious? LADY DIOR WAS BORN TO CREATE A STRONG IDENTITY.
SOMETHING INSTANTLY RECOGNIZABLE. ICONIC. IT WAS THE FIRST MADE IN THE DIOR WORKSHOPS IN 1994, INSPIRED BY COUTURE. ELEGANT, CARRIED IN THE HAND, THE NEW BAG BODLY BROKE WITH PREVAILING TRENDS.

What are the variances of the bag? Black, grey, nude, light gold, silver, python, ostrich, lizard, embroidered leather, twee, crocodile, cannage quilted nubuck, taurillion, perforated calfskin, cannage quilted lambskin, cannage quilted grained calfskin, cannage quilted patent, beaded, sequined.

How is this luxury bag made? https://www.facebook.com/chalany/videos/897677996955664/

How do other luxury advertisers advertise?
With simplicity, and bold, motivating phrases.

When/Who are there significant people using this bag?
Lady Diana, Sarah Hyland, Emma Roberts, Street fashion

Why are they photographed with this bag?
They are photographed because of who they are and the bold, simplistic bag. An Icon with an iconic bag.

Main Sources (in addition to google images):

http://www.vogue.com/8075711/best-it-bags-history/

http://www.dior.com/couture/en_us/womens-fashion/leather-goods/lady-dior/discover-lady-dior

http://www.portero.com/blog/lady-dior-handbag/

http://www.queenbeeofbeverlyhills.com/designer-handbags-article-4.html

https://en.wikipedia.org/wiki/Lady_Dior (for initial, background purposes only)

https://www.thehindubusinessline.com

http://madame.lefigaro.fr/style/secret-grandes-griffes-sac-de-lady-12660

http://archives.lesechos.fr/archives/2012/SerieLimitee/00110-029-SLI.htm

http://www.beaute-addict.com/actualites-beaute/une-edition-limitee-en-hommage-au-sac-lady-dior-2540.php

http://www.strategies.fr/actualites/marques/116982W/dior-vide-son-sac.html

http://www.lifestyleasia.com/hk/en/culture/feature/lady-dior-as-seen-by-exhibition-arrives-in-hong-kong/

Project Proposal: http://portfolio.newschool.edu/taylormarie/2016/02/26/bridge-3infographic-research-and-project-proposal/

Rough Draft: http://portfolio.newschool.edu/taylormarie/2016/03/05/infographic-rough-draft/

Second Draft (ad campaign): http://portfolio.newschool.edu/taylormarie/2016/03/15/bridge-3-lady-dior-infographic-ad-campaign/

3 Comments

  1. Natty Fried · September 4, 2016 Reply

    I really like this infographic, did the ad campaign get rolled out in the end?

    Best Leather Padfolios

    • hoekt677 · September 4, 2016 Reply

      Thanks! Yes unfortunately the ad campaign was dropped after the class critique. The top infographic ended being the final, and the ad campaign as a “process,” which the link is provided below it.

  2. irmayanti · May 22, 2017 Reply

    I love the infographics you make, very easy to understand and look elegant. May you give me tips on how to make infographics from very much data then made simple?

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