MTV heavily influenced a new lifestyle and attitude, and further continues to do so. Unfortunately, the 1980s MTV identity has slowly faded and replaced by today’s commercialized monster.
Anson, Robert Sam. “When Music Was Still on MTV: The Birth of an Iconic Channel.” Vanity Fair. Conde Nast, 4 Jan. 2008. Web. 13 Apr. 2016.
Banks, Jack. Monopoly Television: MTV’s Quest to Control the Music. Boulder, CO: Westview, 1996. Print.
Denisoff, R. Serge. Inside MTV. New Brunswick, NJ, USA: Transaction, 1988. Print.
Diaz, Eric. “The 13 Greatest Madonna Music Videos Of All Time | Nerdist.” Nerdist. N.p., 08 Feb. 2015. Web. 25 Apr. 2016.
Goessl, Leigh. “Will MTV Blow Off Its 35th Birthday?” InfoBarrel. N.p., 14 Jan. 2016. Web. 25 Apr. 2016.
Sooney, Pia. “MTV’s Origins in the 80s.” Like Totally 80s. N.p., 21 Aug. 2010. Web. 6 Apr. 2016.
Williams, Kevin. Why I (still) Want My MTV: Music Video and Aesthetic Communication. Cresskill, NJ: Hampton, 2003. Print.
Zara, Christopher. “MTV Ratings Decline Raises Relevance Questions As Young People Cut Cable Cord For Devices.” International Business Times. N.p., 14 Apr. 2015. Web.
CreativeBrief (from first iteration)
Presentations by Week:
Making a satirical cartoon portraying the old identity of MTV leaving, and led by new “images.” Done either in collage or digital painting, it will be a series of colorful representations of the thesis.
I decided to make patches out of my collage designs on the different aspects of MTV’s identity crisis. This would involve printing the collages onto cotton fabric, which took longer to print. Sketches and photoshop renderings were made. These pants deal with the irony of authenticity, mocking MTV’s claim to be involved with music and pro-young adult, but is far from authentic to it’s origin.
In addition, I made a documentary video to explain the connection verbally and visually of the thesis to the pants.
In the last final weeks after the development of my thesis, writing the seminar paper (link above), and feedback from collages, printing the fabric to make patches finally came together. These pants deal with the irony of authenticity, mocking MTV’s lack of authenticity like patched jeans cheapen the original patched jeans from the day.
These were second hand jeans, fabric printed cotton, fabric swatches, and embroidery of the words: Authentic?, Commercialized, Lost, Identity, and Inferior.
In addition, I made a (background) video to enhance the connection visually of the thesis to the pants, featuring updated 80’s song, Heart of Glass.