Bridge 4 Studio Final


MTV heavily influenced a new lifestyle and attitude, and further continues to do so. Unfortunately, the 1980s MTV identity has slowly faded and replaced by today’s commercialized monster.

Research Paper

Seminar Final Paper


Anson, Robert Sam. “When Music Was Still on MTV: The Birth of an Iconic Channel.” Vanity Fair. Conde Nast, 4 Jan. 2008. Web. 13 Apr. 2016.

Banks, Jack. Monopoly Television: MTV’s Quest to Control the Music. Boulder, CO: Westview, 1996. Print.

Denisoff, R. Serge. Inside MTV. New Brunswick, NJ, USA: Transaction, 1988. Print.

Diaz, Eric. “The 13 Greatest Madonna Music Videos Of All Time | Nerdist.” Nerdist. N.p., 08 Feb. 2015. Web. 25 Apr. 2016.

Goessl, Leigh. “Will MTV Blow Off Its 35th Birthday?” InfoBarrel. N.p., 14 Jan. 2016. Web. 25 Apr. 2016.

Sooney, Pia. “MTV’s Origins in the 80s.” Like Totally 80s. N.p., 21 Aug. 2010. Web. 6 Apr. 2016.

Williams, Kevin. Why I (still) Want My MTV: Music Video and Aesthetic Communication. Cresskill, NJ: Hampton, 2003. Print.

Zara, Christopher. “MTV Ratings Decline Raises Relevance Questions As Young People Cut Cable Cord For Devices.” International Business Times. N.p., 14 Apr. 2015. Web.

CreativeBrief (from first iteration)

Presentations by Week:

Week 1&2

Bridge 4 Studio Process 2

Making a satirical cartoon portraying the old identity of MTV leaving, and led by new “images.” Done either in collage or digital painting, it will be a series of colorful representations of the thesis. IMG_8139 IMG_8140  IMG_8222 Screen Shot 2016-04-12 at 9.56.36 AM

Week 3&4:
Both digital and collage tests for one-on-one consultation.
1- MTV losing it’s identity 2- Process work of an incoming battle between past and future. 3- The roller coaster of superiority and inferiority MTV’s commercialization brought on young adult’s security in themselves. 4- The now brainwash of commercialization, and changing demographic. Using newspapers to display the irony of the outdated-ness.
IMG_8476 IMG_8477 IMG_8482 IMG_8486
Week 5:

I decided to make patches out of my collage designs on the different aspects of MTV’s identity crisis. This would involve printing the collages onto cotton fabric, which took longer to print. Sketches and photoshop renderings were made. These pants deal with the irony of authenticity, mocking MTV’s claim to be involved with music and pro-young adult, but is far from authentic to it’s origin.Screen Shot 2016-04-30 at 9.42.36 PMScreen Shot 2016-04-30 at 9.42.43 PMIMG_8547

In addition, I made a documentary video to explain the connection verbally and visually of the thesis to the pants.

Week 6:

In the last final weeks after the development of my thesis, writing the seminar paper (link above), and feedback from collages, printing the fabric to make patches finally came together.  These pants deal with the irony of authenticity, mocking MTV’s lack of authenticity like patched jeans cheapen the original patched jeans from the day.

These were second hand jeans, fabric printed cotton, fabric swatches, and embroidery of the words: Authentic?, Commercialized, Lost, Identity, and Inferior.

In addition, I made a (background) video to enhance the connection visually of the thesis to the pants, featuring updated 80’s song, Heart of Glass.

IMG_7918IMG_7894IMG_7874 IMG_7875 IMG_7878 IMG_7881 IMG_7882 IMG_7896IMG_7897IMG_7911IMG_7915IMG_7883IMG_7892 IMG_7884 IMG_7889 IMG_7886 IMG_7887



1 Comment

  1. Mike Rooney · March 13, 2024 Reply

    Hello, I read this nice article. I think You put a best effort to write this perfect article. I appreciate your work. thank you so much.
    John Luther Coat

Leave a reply

Skip to toolbar