Name of the website-
Influencers Den
A one-sentence description-
Where brands connect with influencers/Celebrities
The problem-
Since social media is one of the marketing tool used these days. Instagram has become one of the largest portals for brands to advertise their products. However, people are getting more and more aware of advertisements and don’t trust the brands anymore. Therefore, brands have now started marketing their products through Instagram Influencer/ Celebrities who have a large following because their followers trust them and get inspired by them. But, is it difficult for brands to find the right influencers with the right target audience, reach, interest etc. There are many fake influencers as well. Also, they need to connect with the celebrity for celebrity endorsement but they don’t know how to reach them. Therefore, brands need a platform where verified Instagram influencers are listed and brands have a wide option and also celebrities who they want to collaborate with.
Three user personas-
An explanation
Influencer den gives the brands to connect with the right influencer/ celebrity for the promotion of their brand.
This website should serve as a platform for brands to find the right influencer for the brand based on their followers and target audience.
A brief sitemap
Wireframes
It’s cool how you’re concerned about brands and their dwindling power in the face of everyone questioning what’s real and what’s fake. Your approach is an honest and transparent way of helping both the brands and celebrities/influencers to help one another in targeting audiences worldwide.