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This is one of the pictures from Tom Ford’s digital fashion advertisement campaign series in 2016. Amilna Estevao and Grace Hartzel are the models in the picture, and this is photographed by Inez & Vinoodh. With only one glance at this picture, audiences are able to see that the two models are posing in glam seductive look. Though the garments are formal and do not gives out any sexual suggestion, the model’s body position is able to do so. Looking more specifically at this picture, the two models are kissing. Their bodies are facing one another showing the attraction between them. Furthermore, the model on the right side presents herself with a strong body curve and swings her left hand behind her body. Her eyes are closed displaying that she enjoys the current mood. Both of her movement and the facial expression indicates that she is totally drowned into the environment. In the picture, the two models’ body is fully shown. However, it is possible to say the main focus for the audience should be the top body parts. Not only the movement is stronger for the top body, the right-side model even uses a bag to cover up part of her leg. The models are able to use their bodies to create shapes. The right-side model with her arm akimbo creates a right angle. Also, the left-side model’s straight arm connects with the background and shows a triangle shape. Their body curve is clean but intense. With their effective body position, winter garments are able to be beautifully presented. The jacket on the right-side model matches with the skirt the left-side model is wearing. It produces an interesting compare and contrast atmosphere to the audience, making the photo more eye-catching. Moreover, with their bold body position, the audience will be more willing to look at this picture so that the brand’s advertisement goal can be achieved.

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