Once I came up with my idea, I knew I had to create a logo to relate to the product. I came up with the name “Cold on the Go” and started brainstorming ideas for a logotype.
I chose the bottom option.
I then created the box in my sketchbook with watercolours. I chose the colour blue because it relates to sadness and cooler temperatures, both stimulating the need for my chindogu.
I then uploaded the image into photoshop and added the words. I chose this font because I liked the way it looked and I felt adding a font rather than writing it myself would look more unified.
I realized that there was the possibility that people could miss read the name on the logo. So, in order to make it more clear, I put all of the words in the title on one side.
