Design exercise Design Exercise: 10 x 10 – LP 4/7/2020
Objective:
Practicing rapid sketching- Ideation
Challenge:
You have been hired by a soda company to create the packaging for an alternative organic energy drink. Your audience is well off twenty years old. Brainstorm a name and description of the drink.
Then spend 20 minutes on 25 sketches of the possible energy drink design, include form factor (explore different shapes), and typography (different fonts).
Spend the last 10 minutes refining the 25 sketched down to 3 final designs that incorporate all of your best thinking.
