I started by creating three different design ideas in which I focused on type. I tried including words like food, clean, plates to indicate what object will be inside of the box, which is a method dish soap. I tried out three different ways of positioning the text, including the no type one.
With the help of my classmates, I chose the last typography design, but the challenge was to get rid of the word “method” because it became too easy to identify the product inside the packaging.
The next step for me was to experiment with different colors. I watched several method soap commercials to understand their strategy of promoting their products and maybe to incorporate some of their distinctive features into my design. One of their talking points was the fact that their soap comes in all the colors of a rainbow and they even have a slogan “your method’s green, but it comes in every hue,” implying the clean ingredients that the soap is made out of and the colors they have. I decided to use the second part of this slogan (comes in every hue) to guide the colors for my box.
The third one turned out to be the most successful because the color was not only representing the different options of colors you have when you go to the store to purchase one of the method’s soaps, but it is in shape of bubbles which also alludes to the product inside. There was only one suggestion, and it was to make the box white and not out of craft paper to show the cleanliness, and it would also make the colors pop a little bit more.
For the last step before actually making the box, I experimented with adding pictures and graphics. I added a bowl and a glass and positioned the bubbles in a way that they come out of those objects.
For the final version, I tweaked the type a little bit to make it more centered on the side panels, and I redid the “sparkling surface” outline to make it cleaner on the inside. I also change the size of the whole box to fit the product a little bit better.
I then printed it out on a thick piece of paper, cut, and glued it together. I also cut the circles out of holographic paper and put them on top of the printed ones to give it a soap bubble-like effect.
