Mckinsey’s “The Business Value of Design,” talks about how businesses that have strong practices do better in the long run by a significant amount. According to the article, the value of design is 1) analytic leadership where you can measure/drive design performance with rigor 2) cross-functional talent where you make user-centric design everyone’s responsibility 3) continuous iteration where you de-risk development by listening/testing with end-users 4) user experience where you can break down internal walls. By becoming more of a creative company, they are more likely to design great products and services.
In the MURAL webinar, it talks about evaluating the impact that design thinking can have. By applying the previous article about the value of design to your company or process, the impacts can be 1) improved quality of choices 2) reduced risk of cost and failure 3) enhanced likelihood of successful implementation 4) increased adaptability 5) creation of local capability sets. Not everyone is able to apply design thinking. Therefore, we need to consider structure and coaching to have the strategy become successful.
The Medium article explores the best kind of design which leads to innovation, which is a mix of viability (business), desirability (human), and feasibility (technical). However, this article uses the sustainability sector as a case study in design thinking. We need to address 5 questions to achieve innovation: why sustainable innovation and ‘of what, for where, for when, and for whom?’ The goal is that if every company is able to take responsibility for their actions as well as transparency then we then create better innovation, and therefore change.
I think the most important point that relates to all three sources is design thinking: what it is, the impact it has, and how it can be applied specifically. The reason why this is so important is that we can create true change, accountability, and transparency.
