CRACO is a car rental company that is about low cost and bad quality cars. This campaign is targeted towards college students or the lower-income community who don’t give priority to clean or nice cars and would rather pay less. I had to create 4 forms of advertisements for this assignment.
Social Media:
TV:
Radio:
Activation:
there will be a garage drive-thru located in populated area’s by the road where a scientist can “evaluate” your car.
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- Road Side Garage
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- Evaluation Form
