– These images are the designs for the stickers that give shape to this campaign. They will be placed on the streets of Williamsburg during the summer of 2017 as an attempt to make the campaign something real and successful.-
#ReadTheLabel emerges as an urban project to reveal the secrets behind the food industry. For years, big corporates in this industry have worked side by side with advertising experts to manipulate consumers and make them read only what they want to see. But now, the world has had enough.
It is time to turn tables on the industry. It is time reveal the truth.
For more info, go to the website: https://fernp965.wixsite.com/readthelabel
