Site Investigation

My message is that Barnes and Noble has monopolized “the market of reading”

As I walked around Barnes and Noble all I could think about was how much “stuff” there was. On my way there I expected it to be a typical bookstore, what I realized during the investigation is that Barnes and Noble is essentially the Walmart of bookstores. What I found interesting was the amount of products that at first I was confused as to why they were even there. As I roamed the floors of Barnes and Noble what I realized is that they are selling every possible item related to reading. On the first floor they were selling backpacks and reading glasses. They were also selling DVDs and vinyls which are really other ways of reading as we “read” the sounds and images to create a message. There were also e-books on the first floor, this shows how Barnes and Noble goes far beyond the typical bookstore as it provides readers with a immense variety of reading material as well as products to make reading more comfortable, for example the reading glasses. The amount of “reading aid” in the store is fascinating as it shows how methodical the people behind the store are.  

Because of the large range of products readers do not have to go anywhere else but Barnes and Noble to get the supplies they need. All of this shows how Barnes and Noble has monopolized the market of reading. Barnes and Noble in fact goes even further as they have a cafe upstairs where people can enjoy the magazines and books they just bought as long as they buy something from the cafe. Everything in Barnes and Noble is methodical. All the products have been placed carefully so that the person shopping does not even need to think too much about what else they need to buy. Everything is a system and is strategic. As a result Barnes and Noble have successfully taken over the reading market.

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