The Elements and Principles of Art & Design

ELEMENTS OF ART/DESIGN: elements of art/design are the parts – they structure and carry the work.

• Line
• Form
• Space
• Texture
• Shape
• Color
• Value

PRINCIPLES OF ART/DESIGN: principles of art/design are concepts – they affect content and message.

• Emphasis
• Movement
• Unity
• Rhythm
• Contrast
• Scale
• Variety