From the colossal extension of endless advertisements in the metropolitan city of New York, I chose to analyze a fragrance advertisement created by Chanel. Its stature measures around 4 feet tall and is showcased in a tall black display case cornered at a bus stop. The design strategy for this fragrance is rather simple because most of the New York’s population is familiar with the brand Chanel. Knowing the inherent popularity of the brand, marketers strategically focus more on the design of the product rather than overflowing the customer with information.
For the re-designs I just focused mocking the Chanel Advertisement strategy. There is absolutely no marketing strategy in the initial advertisement I researched and re-made. I chose to re-print the bottle of fragrance on transparent paper and pasted it on top of past Chanel Advertisements to show that they really are of no meaning. They can sell whatever they want to because it is simply “Chanel”.
From my point of view, re-designing these advertisements I just felt like a fraud. Is there any reason to spend $150-175 on a bottle of fragrance?
