int studio juul redesign-11mlzop 
For many decades, there has been a global smoking epidemic that continues to ruin people’s lives. This epidemic relates to the individuals in the addiction system. They are the ones who buy cigarettes due to their addiction to nicotine. With so much of the world enslaved by the need for cigarettes, an alternative had to be made. Thus, the e-cigarette was created. An e-cigarette is basically a safer smoking device that is usually meant to help users quit smoking cigarettes. Although there are countless different brands of e-cigarettes in stores, there is one in particular that is the most popular and sought after; the juul. Juul was released very recently in 2017. Within the past 2 years, the company has grown to be the #1 e-cigarette brand in the USA. However, although Juul as a company is still doing well in sales, they have also been involved in the debate of whether or not the smoking device is better than cigarettes or just as bad. This is happening because recently the public have found out that each juul pod has as much nicotine as 20 cigarettes. Even though the juul does not contain any tobacco, which is one of the main harmful chemicals in cigarettes, the high nicotine amount within the juul is still very concerning. This could potentially be very detrimental for Juul as a brand because they are claiming to be the solution to ending one’s nicotine addiction. All of this recent controversy, in my opinion, calls for a redesign. As a nicotine addict and juul smoker, I feel responsible to make the change not only for myself but for all of the addicts. There are many ways in which the juul could be improved upon so that their customers & the addiction system are not only happy, but healthy as well. Let’s go over some of the more external changes that I will be implementing. For example, the juul will be slimmed down in size so that it is lighter to the touch and easier to carry. Another amazing improvement that I will make is variety in different colored juuls, as well as juuls that already come with skins. This will attract the younger generation as well. I will be changing Juul’s packaging so that it is more explanatory, persuasive, and attractive to the consumer. Now, in terms of the internal hardware of the juul and it’s function in regards to the juul pods, I will be implementing a major change. If the juul’s sole purpose is to rid people of their addiction to nicotine, then the pods need to be modified. As of now, each juul pod contains the same amount of nicotine. In reality, this is harmful to the user because it gets them hooked on the juul. This may be great for Juul at first, but in the long run, it will destroy both the company and it’s reputation. With my modification, the amount of nicotine in each juul pod will lessen the more the user smokes the device. For example, when a new customer purchases a juul, they will also purchase a pack of pods where the first pod is filled with nicotine but the last pod has little to none nicotine. This will help people get over their nicotine addiction because the amount of nicotine they would be smoking would slowly be reduced. Ultimately, making these modifications to the Juul will not only raise their sales, but will better the brand and it’s reputation as well.
REDESIGN GRAPHICS : int studio juul redesign-11kckdx
