PROJECT 2: Image & Composition / Typography & Design Layout

“Focusing on the lessons of Rand’s Principles of Design, students will challenge

themselves to truly understand the aesthetic language of form. Be it through drawing

iterations, digital art applications, photography and/or film, students will concentrate on

incorporating this aesthetic language in combination with understanding and

implementing the critical editing process. Think about the story that you are trying to tell

in the context of the art of fashion be it editorial, design, curatorial etc. How can you use

these principles to enhance your visual communication skills? Consider how images

speak to us and how these design decisions contribute to the stylistic art of

communication.

Paul Rand believed that copy, art, and typography should be seen as a living entity with

each element integrally related, in harmony with the whole. This was essential to the

execution of an idea. He believed that interplay of ideas and his abstract use of large

letterforms opened new modes of visual symbolism for all modern designers. Rand

showed that even the simplest of objects, given different contexts, bears within it several

thicknesses of meaning.

How can typography and layout be utilized in shaping your manifesto further visually?

Think about the impact and alternate meanings of different font styles, sizes, and colors.

Consider the placement of imagery; full bleed verses borders, trim or multiple images.

What about the use of white space? How do these choices affect the message you wish

to convey to your audience?”

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Brainstorm

 

Process

 

The Fonts

 

 

The Book

 

 

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The PDF Files

Accordion Book

Manifesto Book Initial Design

Manifesto Book Final Version