Assignment 22- TED talks

     – Description:


  1. Reflection on each talk
  2. Post on LP
  3. Send the link via CANVAS

Resource abundance by design


Resource abundance by William McDonough raised by conscious about how much of a broad platform design can truly operate from. In this video, William basically talked about researching in physics and working with Biological fact and chemical ones in order to improve the large scale solution he might’ve been working on. I also really enjoyed his thought process because it evolved during the multiple issues he was looking at like water, air quality etc. I learned a lot about manipulating Carbon and Nitrate for the benefit of the environment but also how such values are the detriment of the quality of life in certain places. Lastly what really caught my interest throughout Mr McDonough’s presentation is the large variety of people he got to work with and how incredibly diverse their portfolios are, and regardless of such differences in practice in a group very fruitful outcomes were presented.

Why designers should be in love with the process of new ideas


“Good design furthers a twenty-first century idea” said Yves Béhar eventually meaning that good design stimulate the gathering of efficient ideas. To achieve such levels of productivity Yves speaks about the importance of creativity and diversity within a design team. His team is made of people from everywhere that are even willing to bring their creativity in consideration when operating their business model. Béhar expands on the value behind partnering with a business client and how relevant it is to stay on project rather than wishing the client out as soon as possible. What I truly learned form this talk is that design is a never ending process that builds on itself over time.


Tim Brown, Designers – Think big

The first step is to start asking the right questions” says Tim Brown at the end of his TED talk about design thinking. Tim overlooks the very fundamentals of our society uses for example the remaking of the economy as template from which current generations can reflect on in order to improve the process of thinking. Mr Brown emphasizes during this talk that the productive aspect of design remains in the thinking for the making as opposed to the objects themselves. He clarifies that to accomplish a good design and something worth providing there was to be three key elements and those are desirability, feasibility and viability. Because Tim believes that a relevant design is a design that was made primarily for what humans need and therefore something that enriches their lifestyle. Enriching one’s lifestyle not through the use of single technological observations but more importantly into the understanding of culture, environmental context in order to provide something that adds onto a specific narrative.


Leave a reply

Skip to toolbar