Creative Brief

PROJECT SUMMARY: (Brief description or overview of the project, include research topic and research question)

“Have commercialism and societal expectations damaged our self-esteem so much that we rely on makeup as a necessity rather than an accessory?”

RESEARCH SUMMARY: (Include your research sources in a separate sheet—working list):

“Cosmetics”. 2010. In The American Beauty Industry Encyclopedia. Westport: Greenwood.
Clay, D., Vignoles, V. L. and Dittmar, H. (2005), Body Image and Self-Esteem Among Adolescent Girls: Testing the Influence of Sociocultural Factors. Journal of Research on Adolescence, 15: 451–477. doi: 10.1111/j.1532-7795.2005.00107.x (http://onlinelibrary.wiley.com/doi/10.1111/j.1532-7795.2005.00107.x/full)
Richins, Marsha L.. 1991. “Social Comparison and the Idealized Images of Advertising”. Journal of Consumer Research 18 (1). Oxford University Press: 71–83. http://www.jstor.org/stable/2489486.
“Cosmetics History and Facts.” History of Cosmetics. Accessed March 15, 2016. http://www.historyofcosmetics.net/.
Woman putting on her lipstick in a park with union station behind her, Washington, D.C., 1943. (Courtesy of Library of Congress)
https://www.tinkercad.com/things/jTVlO06M10t-copy-of-iphone-6-blank-case-for-free-download-93014-for-3d/edit

PROJECT OBJECTIVES: (What are the main goals of the project? List the key goals of the project—most projects will have 3-5 objectives. List any requirements that must be incorporated)

I want to create a personalized phone case for people, well specifically for me in this project so I can use it. One that has a mirror for makeup application and has a quote at the bottom (something cheesy but motivational) like “you’re beautiful.”
So its a reminder to appreciate your natural beauty but also makeup is a huge part of most girls lives and if it gives one confidence than why not use it?
My paper for Seminar is more focused on specifically the topic of make-up and how it ties in with the not just the psychology of being effected and why but also with the trends and current perceptions of beauty.
My Thesis (so far):
We are constantly surrounded by advertisements and social media which inform us of the current trends and what is considered “beautiful.” However we’ve reached a point where these standards are simply unrealistic and we begin to see how this has a negative affect amongst the youth. In this essay I am going to focus specifically on the topic of make-up and it’s over-usage. Yes, wearing make-up boosts a ones confidence but so much so that they can’t seem to accept their natural beauty anymore.

PROJECT SCHEDULE: (List the milestones and critical dates for the project)

Finalize overall sketch + visit 3D printing lab (April 4th week)

Get the materials required (physical + make the graphic) (April 12th week)

Go to 3D Lab (April 19th week)

April 18th – Go to 3D Lab after class, get the phone printed.

April 19th – Try to finalize design on the phone case.

April 23rd – Buy materials (Plexi glass) needed for the design from Canal Plastics. Get any sort of engraving done.