HISTORY OF FASHION IMAGE SELECTION

Emily Starobrat

History of Fashion Image Selection for Final

 

IMAGE ONE

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I found this image from the Harper’s Bazar from the 3184th issue published in March 1977. It is from a fragrance advertisement with the title “A NEW FLOWER FRAGRANCE: Flowers all around you. What a beautifully fresh way to update your clothes, your looks, your mood. And there is a new kind of fragrance which does just that. Put it on. Then add a flower scarf, too.” The advertisement is promoting florals by encouraging one to buy the fragrance that smells of flowers and pairing it with floral accessories.

 

I resonate a lot with this image because it reminds me of the photos my mom showed me of her when she was growing up. The slight curls of the hair to the natural makeup look, the model reminds me a lot of what my mom looked like during this time.

 

My personal design style is similar to what the model is wearing because she has large puffy sleeves that are made of a light fabric. I often have the girls that would wear my clothes with a more natural look which she is has with a rosey nude color and minimal eye makeup. She has more of an easy going feeling which also appeals to my design aesthetic.

 

IMAGE 2

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This image is a Macy’s advertisement from the 3297th issue of Harper’s Bazar published in 1986. It is specifically an Anne Klein for an ankle length knit turtleneck.

 

I think the mood that the model’s expression and the choice of having it black and white evokes a certain mood that intrigues me. The model’s stance and positioning in front of what seems to be a store window creates a mysterious narrative that I find interesting.

 

It appeals to me because the simplicity is designed in a way that it doesn’t seem casual. My design aesthetic is similar to the clothing in the photo because the clothes are simple and somewhat timeless. The silhouette and the light knit fabric also appeal to me.

 

IMAGE 3

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This is an article/ advertisement promoting sundresses. It has the title “THE FLOWER SKIRT- SUNDRESS: Skirts are great now. Some you hike way up and wear as sundresses. Some you hike way down on the hip. They all hug the body at one point. And they always show lots of skin.” and is part of the 3184th issue of Harper’s Bazar published in 1977. It is showing a new way to wear a sundress by encouraging one to hike up their dress to “show more skin”.

 

I was drawn to this image because of the different patterned and printed fabrics as well as the different weights and layers. The mood is bright and free flowing because of the background and the fabric but also gives off a confident sense because of her stance and not being afraid to show some skin.

 

I am particularly drawn to this image because of the light fabric weights and the colors that are present. Similar to the first image this image has an easy going feeling which relates a lot to me as a designer. I tend to design flowing and light fabrics with a lot of bunching and layering so this image relates very well to my design aesthetic.

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