Three color concepts:
I clearly wanted my tape box to be extremely minimal. I think minimalism is on the rise in the world again. I chose the slogan “tape not including” for the words on the box because while it is accurate, it is also humorous.
I chose cardboard for my material because I like the rawness of it.
I enjoy the contrast of the plastic, chunky dispenser and the natural, “rough” cardboard.
The font I chose is the same font used in the brands logo (Poppin Supplies).
Ideally the color of the font would be identical to the product inside.