The Modest Collection
Burkini: is a type of modest swimsuit for Muslim women. Originally designed in Australia by Aheda Zanetti, the suit covers the whole body except the face, the hands and the feet, while being light enough for swimming.
A Burkini is an example of how clothing is affected by societal norms as it was designed to fight those norms without hurting anyone’s feelings.
African art inspired Abaya with wooden embroidery by designer Samah Khashoggi
Samah Abaya is a well recognised Saudi women clothing brand formulated in 2000 by designer, Samah Khashoggi. She designs modern abayas (a full-length, sleeveless outer garment worn by Muslim women) with a mix of cultural touch. Samah’s interestingly designed abayas capture attention of many Saudi women. Samah’s designs are appealing, as she loves experimenting with different fabrics. Travelling helps her find inspiration and material for delicate details. Samah’s embroidered, beaded, printed and lace embellished abayas are extremely popular among fashionable Saudi women with modesty.
Hafza Yusuf is a British Somali textile designer based in London. After completing her under graduation in from The Cass School of Art, Architecture and Design in 2013 she started her own brand HAFZASTUDIO. She explores her love for natural forms by combining both traditional and hand painting techniques along with digital fabric printing. Each piece is printed onto beautiful rich fabrics, representing the artwork in the most beautiful form, telling its own visual story.
“Chloe” JENAHARA Scarf 2016
Label JENAHARA released a line called JENAHARA Scarf in 2016. For this line, the young designer collaborated with the talented illustrator Katherine Karnadi.
Inspired by women’s diverse characters, Jenahara and Katherine created scarves that represented three kinds of women characters. The three characters are Chloe (feminine), which connotes elegance and grace, Lennox (bold), which suggests independence and strength, and Kira (boy like), which represents a carefree attitude. These three different styles were combined with Jenahara’s unique, clean cut, and edgy design.
Jenahara realized that women today were feeling more comfortable and confident in their own style and this represented their way of thinking and behaving, especially with the increasing power of social media. This uniqueness is what Jenahara wants to showcase through her work.
COVERME is a brand that creates stylish, sophisticated clothing, along with allowing women to maintain their overall modesty. The brand combines its extensive knowledge of garment manufacturing and pattern cutting skills along with an excellent eye for detail & extensive experience in the fashion industry to create pieces that are both innovative & attractive. Designed for the modern women, made with their confidence in mind, it strives to create totally unique modest wear, seeking inspiration from all walks of life. The brand’s modest clothing range allows women to keep within the boundaries of their religion by providing adequate coverage.
