What’s mine is yours? Or is it what’s yours is mine? Logos for me have been a method post 90s; that have sprung into popularity as a form of egocentric advertisement.“Of these, Shayne Oliver, of Hood by Air, has stuck out by creating a line premised on his own logo, not repurposing others. ‘It represents power, a language, a mind-state,’ he said, speaking of the strong HBA box logo, one of the most definitive marks of recent years. ‘But it’s a sense of commentary, too. An encrypted code.’”(1)
“Patrick Couderc, the managing director of Herve Leger’s London distributor, MJH Fashion, made headlines on earlier this week when he told the Daily Mail that the brand’s iconic bandage dresses are not made for ‘voluptuous’ women or ‘those with very prominent hips and a very flat chest.’”(2) Even an art director from Harper’s Bazaar admitted in an interview, “Here, we ultimately end up with an unscalable mountain of high expectations. No wonder many people walk around feeling that the world owns them, when it really should be the other way around.”(3) The truth is, I have been bleakly informed of all that is darker, what lies behind the facade of what I once assigned to fashion. Which, once seemed to be; illuminative art that shrouded its glory in practical use; now a victim to politics, to the government, to elitism; and all that seeks control and defines boundaries. “Fashion,” markets to the collective mass… dehumanized, lacking in intimacy, the gateway of the individual persona; which we call self-expression; regardless of differences.
(1) Jon Caramanica, “The Return Of Logo Culture” last modified November 20, 2013, https://www.nytimes.com/2013/11/21/fashion/the-return-of-logo-culture-in-fashion.html.
(2) Valentina Zarya, “Herve Leger isn’t alone: 3 other fashion brands with body-shaming execs” last modified August 20, 2015, http://fortune.com/2015/08/20/herve-leger-fashion-execs-shaming/.
(3) Matilda Kahl, “Why I Wear The Exact Same Thing to Work Every Day” last modified April 3, 2015, https://www.harpersbazaar.com/culture/features/a10441/why-i-wear-the-same-thing-to-work-everday/.
Sources:
Caramanica, Jon. “The Return Of Logo Culture” last modified November 20, 2013. https://www.nytimes.com/2013/11/21/fashion/the-return-of-logo-culture-in-fashion.html.
Kahl, Matilda. “Why I Wear The Exact Same Thing to Work Every Day” last modified April 3, 2015. https://www.harpersbazaar.com/culture/features/a10441/why-i-wear-the-same-thing-to-work-everday/.
Zarya, Valentina. “Herve Leger isn’t alone: 3 other fashion brands with body-shaming execs” last modified August 20, 2015. http://fortune.com/2015/08/20/herve-leger-fashion-execs-shaming/.
