Fashion is time with perspectives and its’ nature to transform clothing into fashion. The culture created by the production and consumption of fashion is a symbolic process of what is considered ‘creative’. Fashion needs media and social to legitimatize and designers as stars to set the tone of what is in ‘fashion’. The status of designers help elevate the products, but the importance of a designer’s role in fashion can only be influential or considered as ‘creative’ is when individual becomes into a ‘star’, labelled by the mass; then it becomes, fashion. Without the label , the system of fashion will fail to keep the value and authority of the designer because fashion is built on competition and status. Designers are evaluated by response and reactions, and the legitimation of the designer’s creativity is based on the fashion system of production and consumption, which in a study by Yuniya Kwamura, “Designers: The Personification of Fashion,” explain that “creativity is not given and not universal, but produced within a social system” (Kawamura,62). Structure and creativity are dependent on each other because it is the system that defines creativity and fashion needs the discussion of creativity and “the concept of newness must be integrated,” (Kawamura,62) but how designers are evaluated are by their execution of image-making. With modern technology, fashion is created and legitimized by focusing on certain styles, while disregarding others and with celebrity status, designers control public taste. Weather the designer is skilled at dressmaking or not, today’s fashion is more focused on image production. In the beginning of the semester, I always thought that the way clothes are presented to the audience and their reaction will dictate what will be fashion, but I realized that, that is just the surface. Designers mostly hold the power of reactions by how they dress the models and celebrity status. I learned how important the identity of the stars are and how deep designers personify the clothings they design in order to portray a certain, attractive lifestyle. For example, Chanel depended on her tailors and seamstress and did not know much about the technical aspect of dressmaking, but is one of the most respected and famous female designer. However, the image and concept of Chanel’s lifestyle captivated and influenced many women wanting to dress like her.
