The advertisement I chose to write about is the Dove campaign for “Real Beauty”. This campaign was ground breaking and was talked about everywhere and was the center of attention of social media. When other companies come out with campaigns or advertisements, the majority of the models are one color and one size. There has always been a lack of diversity in the fashion, modeling, and entertainment industry. The new want for more inclusivity and representation has been more apparent recently than ever. Dove was one of the first big name brands to really showcase their thoughts on the idea and had an entire campaign and advertisement for their brand. It was a huge step to have all different kinds of people of different color and sizes to represent a brand like Dove. In this campaign they use the bodies by having all the women stand next to each other all in white lingerie to have a sense of unison but with everyone of different color and sizes but they all stand together for this brand Dove. This campaign was called “Real Beauty” which shows the brand and creators stand on how everyone and all their customers are beautiful. The ad is supposed to get the customer to think they are excepted too no matter what they look like. All models are seen smiling and casual to create a friendly and accepting environment. All the women are seen in the center lined up with a white backdrop and white clothing which makes the image very clean cut and straight to the point.
