Design Problem: Finding a creative way to make a map specifically designed for the people in the area or who have an interest/purpose to visit.

My area is the Financial District, tourism is very minimal I wanted to target the people who worked in that area.

Google Maps is the most convenient way my audience would navigate around the area, or anyone for that matter.

Any map that I would make would have to be electronic because no one carries a physical map anymore especially not businessmen or anyone working in finance.

Linked to my essay from Seminar, where I have my observations of the target audience and how there is a constant need to “promote productivity.” In my observations the stereotypes of business people always in a hurry, always working, constantly trying to be efficient is all 100% true. So I decided to focus on areas in the Financial District where one can sit down and work, so that would include bakeries/ cafes/ coffee shops where there are seats, Wi-Fi, outlets and of course good coffee because caffeine promotes productivity.

Secondary Research:

“Our Economy Is Obsessed with Efficiency and Terrible at Everything Else.” Harvard Business Review. 2016. Accessed March 04, 2016. https://hbr.org/2016/03/our-economy-is-obsessed-with-efficiency-and-terrible-at-everything-else

Donovan, Aaron. “If You’re Thinking of Living In/The Financial District; In Wall Street’s Canyons, Cliff Dwellers.” The New York Times. 2001. Accessed March 04, 2016. http://www.nytimes.com/2001/09/09/realestate/if-you-re-thinking-living-financial-district-wall-street-s-canyons-cliff.html?pagewanted=3..

“3 Scientific Links Between Coffee and Productivity at Work.” Redbooth. 2015. Accessed March 04, 2016. https://redbooth.com/blog/coffee-and-productivity-at-work.

Process:

Pictures I took (Put them up in the previous blog post + other research):

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Final Project: https://invis.io/KN6CFMNSA