Over the span of the spring semester of 2019, Parsons Paris in collaboration with Chesfield realty development group, hosted a design think tank for the client Dolce & Gabanna, with the goal of creating a graphic design for a massive hoarding which would be mounted during property construction at the brand’s flagship Avenue Montaigne address. Amongst several different groups my personal contribution was picked as the chosen design by Stefano and Domenico. The design is titled, “Haussmanization,” referring to the signature architecture of Paris’s 19th century re-modernization. We took the brand identity and imposed it into the Parisian environment, merging both modernity and la mode.
