The Guggenheim Book

Guggenheimbookfinal

A project completed in two phases, with the first phase producing a typographical book and the second phase using its design with an elaborated form, this book serves as a narrative tour to Frank Lloyd Wright’s iconic museum architecture.  The text comes from letters the architect wrote to the committee during the museum’s initial construction, while the graphics take direct inspiration from visual components of the building, and the design correlates with the dynamic navigation of the rotunda spiral. For example, the first page of the book takes place in the ascending elevator buttons, where the text narrates, “I can see a tall building…” From there the reader descends the spiral structure visually as they would in the museum, noting design forms replicated both inside and outside of the Guggenheim.  The board book is placed inside a wooden ring, alluding to the upper ring of the museum building.

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