Otto van Busch: Designing Capabilities
It is the fact of the day in the
world of design publishing: without professional-looking photos
your ideas will hardly be considered. What can be
photographed can be published. What is published will be
considered good design.
Bottom of the pyramid audiences = affordable design
capabilities vs commodities = skills vs stuff
to build capabilities around our commodities, encourage people to build and repair them [ solar cell, fixed gear bike].
High level of capabilities allows for freedom.
Critical Design FAQ
Critical Design uses speculative design proposals to challenge narrow assumptions,
preconceptions and givens about the role products play in everyday life. It is more of
an attitude than anything else,
antonyms: affirmative design: design that reinforces the status quo.
who:Dunne & Raby and their graduate students from the Royal College of Art (RCA) such
as James Auger, Elio Caccavale and Noam Toran, are probably the most well
known, but there are other designers working in a similar way who would not
describe what they do as critical design: Krzysztof Wodiczko, Natalie Jeremijenko,
Jurgen Bey, Marti Guixe
related to: Activism