A critical feature of this cultural breakthrough is, of course, blue jeans’ identity change from a garment associated exclusively with work (and hard work, at that) to one invested with many of the symbolic attributes of leisure: ease, comfort, casualness, sociability, and the outdoors
I do not believe that blue jeans are only associated with leisure, as they are worn in the workforce, career-driven world, and academic setting.
“deviant groups as bikers and hippies”
seem to appeal more to this generation, leading them to want to replicate their fashion.
As Fred Davis explained the theory of “Fading and Fringing”, and how the notion that well worn jeans worth seen as a status symbol