Interview & Inspiration:
When I interviewed my partner, Liz, I found that she loved cooking, especially baking, but sadly had no oven in her dorm room kitchen in New York. I decided to focus on this problem for my Chindogu project and try to come up with a solution that would allow a person to carry an oven with them anywhere, yet at the same time be completely useless. To make this oven portable, I decided to merge both kitchen appliance and a fashionable handbag as it would allow for space in the oven, portability, and would transform an item that a lady would normally carry on a daily basis. Since my project would revolve around merging a kitchen appliance and fashion to create a portable oven handbag, I was greatly inspired by 1950s-60s sexist advertisements that spread the idea of women “belonging in the kitchen”. I decided to draw inspiration from this time period designed the bag, the ad, and my spec sheet as if it was created in the 1950s. One very popular kitchen appliance brand at the time, General Electric, often released very sexist advertisements so I decided to focus on that Company for my “Culture Jam” Ad.
Interview Project Sketches-2es7uhw
Kitch-O-Matic Ad & Design-2hxwe2o
Construction:
To begin Construction of the portable oven purse, the “Kitch-O-Matic”, I started from the shell of an old purse. I gutted and cut into the purse, Creating space for an oven rack and making a new flap that would serve as an oven door. I then painted the purse White and Pink, two very stereotypical colors for woman and very common colors for woman’s fashion at the time. After that I Inserted neon wire lighting to give the effect of a heated oven. I then added on final details including latch I created from an old belt, an oven tray, and a transparent oven window.
Culture Jam:
My culture Jam was inspired by both 1950s paper ads, as well as 1950s television commercials. I decided to make a statement on the overly sexist ads at the time, especially from General Electric, by creating a satirical and sexist ad myself that included many of the stereotypical sexist ad ideas of the 1950’s. I also had the narrators voice sound like a stereotypical male Television advertisement voice from that period to make the ad seem more believable.
(B-roll videos unavailable to publish)
Voice Over Script:
Spec Sheet:
My Spec Sheet was inspired by both spec sheets from the past and from modern day. I took inspiration from General Electrics own oven spec sheets and the created and designed a more interesting and aesthetical pleasing format that would match my 1950’s look.
