In this advertisement of GUCCI, there is a woman laying down on the sculpture. The sculpture is backside forward and bigger than the woman, which gives them a mood of arrogance and the history of its brand. The body emotions of this picture are elegance, dynamic, and fluid. The angle of the camera gives a dynamic background with the gray cloudy sky which is very natural and fits the mood of this advertisement. The combination of nature, history gives us the moody and dynamic feeling of it. I think the creator focused on minimalism and the dynamic emotions of the woman. The emotion of this woman is energetic, happiness and powerful. her face tells the happiness, joyful of herself self and as an advertisement, usually, it gives the viewer positive affects. The dress is very minimal and tight, which emphasizes the body move and the draping of the fabric which evokes the fluidity, and elegance of them. In this picture, the movement of the body does not appear as the advertisement of sports brands. The advertisement for sports brand often use the stretchy and comfortableness of the fabric to the body, but it does not fit this type of fashion advertisement, so there is less movement in this photo.
In this ad, there is a lot of symbolism about European culture, the elegance of women, and the minimalism. For ad, minimalism is often used because of the simplicity and the balance of it, and especially those ads that only have a logo are showing the brand’s mood and atmosphere through the body’s emotions and the placement in the photo. The body moved and the emotion of it is very important factors to create the brand’s concept and image of it.
