The ad that I choose was Nike’s Pro Hijab ad. It is on Broadway and Spring Street, front and center in the Nike store window. The ad shows an up close look at a muslim women’s face. As she stares straight ahead, her look is serious. The lighting is bright and clear. The viewer can see Nike’s logo on her hijab. Above her head is the word “Equality” in bold. Below the image are small words saying, “I believe in the power of each of our voices.” The color scheme is neutral, but still catches the eye. The scaling is precise in the fact that everything is positioned equally amongst the sign. Below is the initial ad.

https://www.instagram.com/p/BfHke6chWdy/?utm_source=ig_share_sheet&igshid=8h3z8wufbdqo

1. I choose one sector and made three ads from it.
2. The platforms I am working with are print ( an ad in a magazine ), a Facebook pop – up ad, and an Instagram post.

Original Advertisement :

Original Location :

Broadway and Spring Street, New York, NY

Original Target Audience :

Anyone who wears a hijab.

Original Platform :

Print (a poster)

Redesign 1 – 

New Location :

The internet, Instagram.

New Market Sector :

Any woman who wants to wear a hijab.

New Platform :

Digital

Redesign 2 –

New Location : 

All stores that sell magazines throughout the United States and the Middle East.

New Market Sector :

Female athlete

New Platform :

Print (magazine cover)

Redesign 3 –

Image :

My 3rd redesign is a 30 second FaceBook pop-up ad. Its too large for me to upload on my LP.

New Location :

The internet. It will be on Facebook.

New Market Sector :

Middle Eastern women

New Platform :

Digital

Written storyboard –

I choose the Nike Pro Hijab advertisement, because it related to me. On the advertisement it says “Equality”. Nike is known for advocating for equal rights for all people. This resonates with me, because I am a minority and equal rights is extremely important to me.

When redesigning the initial advertisement, I took a minimalist approach. I believe that the hijab speaks for itself. I wanted to capture the pure beauty of the women wearing it and their emotions. I would like my audience to know that Nike created the Pro Hijab as a way to expand into the Middle East, as well as bring more culture to their brand. I believe that they not only did this, but really showed the world how much they advocate for feminism along with culture. I want my audience to know that all women, no matter their religion or race, are equal. Women are strong in all things they do, whether men like it or not.

Featured Image:

1. I choose the images I visualized when I went to Union Square and decided that what caught my attention the most was a statue that wasn’t quite accessible to the public. This caught my attention and made me think about how things that you don’t have make you desire them even more. This inspired the theme of my series and inspired the movement and poses for my model.
2. I choose the medium of photography, because I love to capture real life moments. Photography is the best way to do that.
3. I choose to present the work as a digital look book. I did this because I felt that it did justice to my photos and to the emotions that I was trying to make the viewers feel.
4. I choose to have all 5 pieces connect. They are a serious titled Obstacles of the Mind. They all connect by color, lighting, texture, and my model.
5. I felt nervous to present, as my writing/note keeping was more of my personal emotions and feelings. 
6. I was excited to show my work to the class, because I had a lot of fun shooting my model. I thought my photos clearly proved my theme for the project. 
7. To have the DAI while I was still there was slightly nerve racking, but I was confident in my work so I felt fine listening to other peoples opinions and was interested in listening to there advise. 
8. I choose to ask generic questions about my work. I wanted to know what could have made my project all around better. So asking general questions about things I could’ve changed or fixed fulfilled me.
9. I would have had my photos projected in a different way then how I presented it to the class. If given another chance I would have created a tangible “lookbook” of my photos.
10. If there was something else I could have shared with my viewers, I would have shared my complete thoughts and feelings when doing this project. I had intense feelings throughout the process and to really know how it effected me would have had an even deeper meaning to the viewers. 

1.

• The artist spent a lot of time on her drawings. There are many details in the background of her photos.
• She used water color.
• The images have texture to them
• The colors are neutral.
• The artist style is consistent throughout her 5 pieces.

2.

• 5 elements pf design that are used are perspective, scale, fluidity , color scheme, and balance.
• Perspective is used in all 5 pieces by the way the artist places the photos. The scale is the same for all the pieces. The pieces really flow together as well. The paintings present balance by the way they are positioned and painted.
• All elements come together to showcase detailed sketch like paintings. They are almost childlike, but clearly showcase what the artist is trying to portray.

3.

• These pieces connect with my everyday life. I pass by the buildings that the artist painted.
  • The 5 pieces are reminders of my new life here in New York.
  • The 5 pieces show a well known area in NY that millions of people pass through everyday.
• The 5 pieces remind me of postcards. The size and architecture along with the scribbled title on the side looks just like the postcards you buy in Times Square. All the elements come together quite nicely to achieve this.

4.

• I would tell the artist that her concept she was trying to portray in her photos was successful. I like her childlike/sketch-like style.
• Edgar A Whitney is an artist that Weslin could look at. Her work reminded me of his.

1. The presentation/video is very different then reading the chapter because there are visuals. I can get more of. sense of what he means when I am looking at a picture. The chapter goes more in depth, and the presentation is more simple. I find the presentation to be easier to understand.

2. Berger says, “Publicity appeals to a way of life we aspire to, but have not yet achieved.”  This is resonates with me. He also talks about how publicity revolves around money. Both of these statements stand out to me because of how true they are. Commercials always show a women or man smiling with the product they are trying to sell. The commercial is telling you that if you buy their product you will be happy. People fall victim everyday to publicity and how it tricks you into thinking it can bring happiness. To fall victim to publicity you need to have money though. Without it you can’t even buy the products that they are claiming will make your life better. You are then scrambling to make the money, anxiety and stress levels rising because you can’t buy this or that. Publicity is unhealthy for most people, in my opinion.

3. In the presentation Berger mentions how publicity abuses public figures, events, and problems around the world. I don’t quite agree with that. I believe that publicity might use a person, event, or social issue that is trending at the moment. They do this to relate to a large mass of people. I wouldn’t say that this is abuse.

When I stopped to think  about my feelings, I felt peaceful. I looked out the window and saw old buildings and a blueish white sky. I thought about the rest of my day and how I had organized everything I had to do days before. There was nothing I had to worry about. I felt calm. I looked up artists that have calming landscapes, because a part of why I felt so calm was the view I had at the moment. I found Henri Rousseau. His calming, almost childlike landscapes fit my mood exactly.

“Henri Julien Felix Rousseau (May 21, 1844 – September 2, 1910) was a French Post-Impressionist painter in the Naive or Primitive manner. He is also known as Le Douanier (the customs officer) after his place of employment. Ridiculed during his life, he came to be recognized as a self-taught genius whose works are of high artistic quality.

Henri was born in Laval in the Loire Valley into the family of a plumber. He attended Laval High School as a day student and then as a boarder. He was mediocre in some subjects at the high school but won prizes for drawing and music. He started painting seriously in his early forties, and by age 49 he retired from his job to work on his art.”  http://www.henrirousseau.org/biography.html

“Rousseau’s flat, seemingly childish style gave him many critics; people often were shocked by his work or ridiculed it. His ingenuousness was extreme, and he was unaware that establishment artists considered him untutored. He always aspired, in vain, to conventional acceptance. Many observers commented that he painted like a child and did not know what he was doing, but the work shows sophistication with his particular technique.” http://www.henrirousseau.org/biography.html

http://www.henrirousseau.org/biography.html

http://www.henrirousseau.org/biography.html

http://www.henrirousseau.org/biography.html

Featured Image –

http://www.henrirousseau.org/biography.html

My inspirational keyword I came up with is strength. I was thinking about my day and how happy I felt. That lead me to realize I have a lot of things going on in my personal life that would usually have me in a bad mood, but not today. Seeing how I was still in a good head space despite certain factors made me feel strong. I thought about being a young black woman living in New York by myself. I felt proud of how much courage and strength I have. These thoughts lead to find Delita Martin and her work.

“Delita Martin is an artist currently based in Huffman, Texas. She received a BFA in drawing from Texas Southern University and an MFA in printmaking from Perdue University. Formerly a member of the Fine Arts faculty at the University of Arkansas at Little Rock, Martin currently works as a full-time artist in her studio, Black Box Press.”  http://galeriemyrtis.net/delita-martin-bio/

“Delita Martin’s colorful works combine printmaking, drawing, and painting to create images of African American women that serve as icons of strength and community. Combining strong line with a rich density of pattern and color, Martin’s portraits reflect not only the likeness of her subjects, but a sense of their relationship with the world around them.” https://stateoftheart.crystalbridges.org/blog/project/delita-martin/

Some of Delita’s work that I connected with –

http://bradburyartmuseum.org/delita-martin/ http://bradburyartmuseum.org/delita-martin/

  http://bradburyartmuseum.org/delita-martin/

Featured Image –

 

Featured Image Source – https://qcitymetro.com/2017/05/04/delita-martin-keeps-familys-oral-traditions-alive-artworks/

My Movie – Small-2cvyc8g

Freedom

• What did Gandhi stand for?
• Freedom is the first thing that comes to my head, when looking at the photo I took from Union Square Park.
• What I think about next is the word minority. I’m a minority and freedom isn’t as simple for me as it is for others.
• Struggle.
• The word I will visualize is Freedom.
• Photography will be my medium because of the form and structure I am going to capture.

The Final Product:

Curious

• Where does the path lead to?
• My first feelings about the photo from Union Square is immense curiosity and uncertainty.
• Why is the statue blocking the stone steps?
• Confusion is what comes to my head. I think of all the times I feel confused in school, relationships, and life. 
• I then think of how confusion only happens when I try something new.
• I love experiencing new things whether it is food, a sport, or subject. I circle back to feeling of curiosity.
• The word I will visualize is Curious.
• Photography will be my medium because of the texture I want to portray.

Final Product:

Trapped 

• How do I get in? 
• If I were to find a way to get inside, how would I get out since the gate is locked? 
• I imagine being stuck inside the stone walkway in Union Square. My emotions change from curious to distressed.
• Physically being trapped somewhere is scary. Emotionally/mentally being trapped is even scarier.
• I feel anxiety. It makes me itch.
• The word I will visualize is Trapped.
• Photography will be my medium because of the in time moment that I want to catch.

Final Product:

Depression

• What type of audience did the designer target the pathway In Union Square for?
• Why are things always targeted towards specific types of people and not just for everyone?
• I think of how different everyones social status, income, and lives are outside work/school.
• I feel like life is so unfair to people, but it has to be that way.
• I feel sadness and emptiness.
• The word I will visualize is Depression.
• Photography will be my medium as I want to show an instant, and I feel that a camera will capture it the best.

Final Product:

Conform

• What stores surround the pathway?
• When I look at the photo that I took in Union Square, I see that there are an abundance of people walking right past the pathway like it doesn’t exist. 
• I immediately feel a familiar feeling. I feel lost. I feel like no one really cares.
• It’s hard to feel like you fit in somewhere if you don’t match everyone surrounding you.
• Who doesn’t want to be accepted?
• I think of the ways that I have tried to change myself to feel accepted.
• The word I will visualize is Conform.
• Photography will be my medium because of the light and texture i want to project.

Final Product:

My series of photos I took for this project relates to the feeling of being lost, almost trapped, inside your own mind. The word trapped has different meanings for different people. My series projects what the word Trapped means for me. Physically you are there, but mental you cannot grasp what is going on, let alone relate to the people who are sitting next to you excitedly talking and laughing. You are sad, but you don’t show it. You are free, but you are not. Your mind has you in a prison that doesn’t allow you to leave, no matter how hard you try. A happy world seems so close, yet it is so far. Sadness, emptiness, and despair follows you like a shadow. When will your mind allow you to break free?