Week 1, in-class reading <Foreword>–Christopher Breward

“Fashion is gossip. Never underestimate the power of gossip. Semiologists are driven into ecstasies of supposition by its whispers.”

There is always many things happening in the fashion world, not just only about clothing and style: There is runway show and fashion week, there is always praises and prejudices. Fashion people are very capricious, as well as the fashion trends. Therefore, we can not ignore the fact that people love gossip: “never underestimate the power of gossip”, the small flame of gossip its very easily especially in today’s world, there are so many ways to spread it. This sentence also reminds me of one phenomena that happens very open these days among fashion world: for advertising purpose, brand use the power of celebrities to popularize the brand, from one person to the general public. Fashion needs topic, fashion needs to be in public, so fashion needs gossip.

“Fashion can be about confirmation, of self and others.”

For many individual people, fashion might not be what is happening in the runway show this season, and did those fashion editors say about this denim jacket, etc. Fashion is about what looks best on you, the style that makes you feel comfortable and confident, and most importantly is that it will please you.

Fashion sometimes is the way of how you discover and confirmed yourself in visual. It can be say that fashion is a strong and trendy communication tool, is part of  the essential in our life now: how you want to dress yourself have strong association with how you want other view you. Fashion delivers massages, it go beyond clothing, and it is a representation of you, your personality, aesthetic, and maybe even social status.