LS Studio2_Concept Board

[Concept board 1]1.Marimar Quiroa: The Beauty Blogger

(http://tapoos.com/entertainment/cystic-hygroma-couldnt-keep-beauty-blogger-spreading-message-self-love/)

Marimar Quiroa has a facial tumor called the cystic hygroma and the blockage of her lymph system has created a fluid-filled sack in her throat. Quiroa cannot eat or speak and in the past she used to talk to herself in the mirror. From this process, she began to accept herself and started activities that brought self-love and self-acceptance.

My topic is about girls and women, especially 18-25, struggling for the set beauty standard. Marimar Quiroa have overcome this illusion and obsession of fixed beauty, therefore I think it has a great relation with my topic. However, her opinion is subjective and this might provide a limited perspective, but I think it could be improved by researching people like Quiroa and have more wider view.

2. Hui Yuen Man

(http://www.yanki-rosepinky.com/feminist-theme.html)

“This art work intends to manifest how greatly materialism can influence our perception to beauty and how powerful can the media be in distorting our ways of thinking.”

I thought Hui Yuen Man’s artwork is relevant to my research topic because she thinks that many women are influenced by media and that “endless brainwashing” have set the unrealistic beauty that distorts women’s perception of beauty. The limitation of this could be the possibility for getting off the topic. Hui Yuen Man thinks that those “standard of beauty” makes women to purchase more cosmetics and fashion items that leads to the materialistic world. The artwork could be even stronger if the artist digs more deeper into a specific area of materialism.

3. Marilyn Minter: Pretty/Dirty

(https://www.brooklynmuseum.org/exhibitions/marilyn_minter_pretty_dirty)

“Marilyn Minter’s sensual paintings, photographs, and videos vividly explore complex and contradictory emotions around beauty and the feminine body in American culture…The exhibition culminates in Minter’s ongoing investigation of how the beauty industry expertly creates and manipulates desire through images.”

Marilyn Minter’s work is related to my topic as well because she is producing works thinking that beauty industry “creates and manipulates” desire.

4. Hannah Altman

(https://www.buzzfeed.com/rossalynwarren/a-woman-has-shown-the-damaging-expectations-of-female-beauty?utm_term=.yrmjM1r7d#.tjLBgNzyO)

“The project is intended to be a pictorial representation of the unreasonable female standard of beauty. By creating set-ups that would normally be considered grotesque would it not be for the glitter, the sparkle stands out because it is the only facet of the photo that is abnormal. The women models do not seem to acknowledge the glitter as something any different than natural body fluid, which supplements the idea that women have been conditioned to go to any length in order keep up an attractive appearance. The project is meant to raise the awareness of such a ridiculous standard, and to question its morality.”

Although Hannah Altman and I have different approach to the topic, she has a similar point of view with me thinking that standard of the beauty makes women to keep up the attractive appearance. I think the limitation of the work might be the topic of beauty standard is too broad and she not mentioning the cause of such phenomenon.

5. Supervenus de Fréderic Doazan y Vandy Roc

(https://www.youtube.com/watch?v=DcGJWn2ihLE)

“Inspired by plastic surgery disasters, Frédéric Doazan’s Photoshop masterpiece Supervenus is a cutting (literally) portrayal of modern beauty standards and how they’ve evolved throughout the years.”

This has a connection to my topic because it is a video that demonstrates modern beauty standard and people, especially women, trying to match themselves to the unattainable beauty. The limitation of this project would be a slight different direction than my research topic. My topic is about cosmetic advertisement, while this project is about plastic surgery therefore it might be off-topic.

 

[Concept board 2 (more towards advertisements)]

1. John Holcroft’s illustration

(http://www.johnholcroft.com/)

John Holcroft is a British illustrator who uses illustration for social commentary and I think his work has a deep relation to my topic because my research question is about social media effecting the perception of beauty. The limitation might be the opened or maybe vague interpretation of the effect of social media.

2. A Global Democracy Idea 9 – Disclaimers for airbrushing models

“This video Created by Global Democracy.com in 2011, the clip which
has re-surfaced all over social media this week, demonstrates the full
extent of airbrushing techniques used on models.

The purpose of the video is to encourage “mandatory disclaimers”
in advertising which state that a model has had her body digitally
manipulated in the hope of discouraging the practice of airbrushing.

The creators believe that the “perfect” body types depicted in mass
media, which are digitally enhanced, have a profound negative impact
on self-esteem of young girls and are extremely misleading”

Advertising companies create an image of perfect women that matches the standard of beauty targeting girls and women. However, in the backstage, the images are manipulated and I thought this could be a great example for my research question.

3. Dove Real Beauty Sketches

(https://www.youtube.com/watch?v=XpaOjMXyJGk) 

“Do you see the beauty in yourself? If someone asked you to describe yourself, what would you say? Our body image takes such a battering that feeling beautiful can be hard – in fact, sometimes we just can’t see beauty in ourselves at all. We think our self-esteem is in serious need of a boost…And since we know that feeling beautiful is the first step to living happier, more confident lives, we decided to do something about it.

That something was a daring new beauty experiment: Real Beauty Sketches. We asked women to describe themselves to FBI trained forensic artist Gil Zamora (from behind a mysterious curtain), who drew a portrait of them based on their description. ”

Dove have created a series of film for finding “Real beauty” and is talking about women who were influenced by the media and/or society, which relates to my topic. They interviewed women about self-perception and opinion about the standard of beauty, but they do not actually ask what made them to feel such feeling.

4. SK-II Celebrity endorsement example

(http://trendinsight.biz/archives/1577)

Cosmetic brands often use the word “비밀 무기 or secret weapon” saying that the cosmetic could be one’s secret weapon and makes one attractive.  SK-II is one of the most typical brand that uses such method. They use celebrities who are admired by each age group and create an advertisement as if the actress is telling a secret of her beauty. I thought this is one of the manipulation and illusion that advertising companies uses and thought it is relative to my topic.

 

Q. Based on your findings so far, how can a designer make an impact on your area of research?

A.

Nested Platonic Solids

DRAWINGS OF THE NESTED SOLIDS:

DRAWINGS OF EACH INDIVIDUAL SOLID: 

  

Octahedron – Air

Hexahedron – Earth

Tetrahedron – Fire

Star tetrahedron (Merkaba) – the energetic body of the human being, the blending of Heaven and Earth, and Male and Female.

PROCESS:

PERSONAL REFLECTION: 

My first plan for this assignment was to create a dodecahedron at the most outside and a sandglass of two tetrahedrons, which contains small octahedron and cube. The meaning for my original plan was to represent the creation of world. The dodecahedron represents the universe and the two tetrahedrons represent Big Bang. Because of Big Bang (the explosion; fire), the world was created and therefore there is hexahedron (Earth) and octahedron (air) inside the fire. However, after talking with Jose, he recommended me to create a star tetrahedron with the small octahedrons and hexahedrons inside. Jose’s suggestion was a new direction, expect for using the octahedron and hexahedron being inside the tetrahedron, therefore the meaning totally changed, but I thought it would be interesting to experiment with different shapes.

It was my first time to work with such materials and to make such polygons and it was truly demanding for me. It was exiting to experiment with cardboard, wire, bristol, and straws when I was making the prototype. However, I think I was afraid of making a mistake when I am working with the final materials. From the beginning of class, we’ve learned how to draw polygons, but I never imagined our first assignment would be to come up with our own unique nested solid.

The process that I experienced was interesting yet demanding because I’ve underwent numerous trials and errors. I made the template for the tetrahedron and went to the laser cutting center, but the woods are almost burned out. Therefore I had to search for other material and decided to use soft wood, which was easily fragile. The bending machine in the making center did not worked well so I had purchase another sheet metal, cut individual triangles of octahedron, and connect them with wire. My most difficulty was to make the hexahedron fit perfectly inside the tetrahedron. The cube fit exactly when I created my prototype, but it did not worked well for my final nested solids. I wonder if I should have used thicker pipe or thicker wire for the hexahedron. Moreover, I used wire for all my connections and it was difficult to make a neat connection especially when I had to connect the tetrahedrons to make a star tetrahedron. Lastly, my wood was broken while I was carrying my nested polygon to class because someone bumped into me. I feel upset about this because I had to used super glue to connect the broken woods.

Throughout the project, I learned a lot about my surroundings because I never knew that our nature is this perfectly created. Furthermore, I learned how to be more careful and precise when producing something because I realized even 0.01 inch error makes the whole polygon a mess. I envisioned my nested solid to fit each other perfectly, which did not, but I am satisfied with my solid expect for the cubes. This project required enormous effort and time and even though I struggled a lot throughout the process, it was a thought-provoking and worthwhile project.

LS Studio 2: Identifying Stakeholders

1. Consumers in Sephora/ Friends who wear makeup

Since my topic has a deep relationship with cosmetics, I can interview consumers or my friends and ask questions such as why they purchase cosmetic products, their thoughts of watching cosmetic advertisements, their thoughts of the effect of social media, etc. I think this would be a good primary source for further research.

Location of Sephora that I am planning to visit:

45 E 17th St, New York, NY 10003

 

2. Beauty Blogger 

I think beauty bloggers are in the middle position between consumer and advertising companies because they use cosmetics as an individual as well as promoting some cosmetic products. From my Infomap, I found out that Youtube is one of the most popular social media site, I decided to contact beauty Youtubers (I’ve included several beauty Youtubers just in case I might not reach the person in time).

Contact Info:

Pony – ponymakeup@naver.com

Sunny – beautysunn@gmail.com

Liah Yoo – LIAHYOO.COM

Kandee Johnson – kandeejohnsonteam@gmail.com

 

3. Advertising Company

I thought it would be useful to have information from both customers and advertising companies because it will allow me to analyze the backstage ,while we as a customers could view only the part of the system. I could ask Parsons alumni who is currently working at an advertising company. I could contact them through Career Service in our school website.

Contact info:

https://www.newschool.edu/student-success/

careerservices@newschool.edu