Back to Mac
“Low Power mode to Fully Charged Mode “
“Back to Mac” system is a system that accepts 6 empty containers and provides one free lipstick to customers. I’ve first thought of showing the before and after image of Mac’s lipstick by demonstrating a new lipstick and smudged lipstick. However, by looking at my IPhone, I was inspired and decided to compare”Back to Mac” system to battery percentage. Therefore, I illustrated a “Mac battery” that displays a the process from going from low battery to fully charged battery.
Sephora
“Something, Nothing, and a Penny”
Sephora has a return system where one can get a refund or exchange even though they used the product, while South Korea has a policy that one cannot get a refund or exchange after using the product. I wanted to describe the return policy by connecting cosmetics and the idea of reverse procedure. Therefore, I put a receipt that gives information about Sephora’s return policy and at the another receipt I drew an eye that first has full eye makeup, but removes the makeup as it goes on. Also, I attached a penny at the last eye to illustrate that the cosmetic that one used would later come back as a money. Lastly I colored the background with eyeshadows to give the cosmetic feeling.
The Power of Patience
“When light went off suddenly, our eyes cannot see anything at first, but when we calm down and observe carefully, we could finally understand the objects and therefore are able to see even inside pitch-dark.”
By reading “The Power of Pateince” during Seminar, which claimed that “Just because you have looked at something doesn’t mean that you have seen it. Therefore, it takes time to see every details of an object.”, the text reminded me of the situation where light went off suddenly. Therefore, I colored the background with black marker, but not completely to describe the boarder between light and dark. Then I drew an image of eyes and random object to demonstrate the situation as I mentioned above.
Cleopatra
“Inspired by the Mediterranean seductress, Cleopatra captivates the senses.”
This is the explanation that Tocca gives about the perfume, Cleopatra. However, I thought that the packaging as well as the scent did not matched the name, Cleopatra. The packaging had more naturalistic feeling and the scent was like a flower. Because of the image that I have toward Cleopatra, which is quite dark because I heard about her suicide from snake bite when I was an elementary student, I’ve created an image only using black and white. I drew a snake that is about to bite on the left and drew a flowing paint to represent poison and death.
Glade
“It looked like an ember, but it was a representation of candle light”
I went to Barnes and Nobles and smelt a good scent and was wondering about the scent. The scent was coming from a section where, I first assumed, air freshener was located. I looked and there was a logo of the brand and it said, “Glade” Their logo was abstract with some flowing colors of yellow and orange. After a while I realized it was an ember and I acknowledge it was a representation of candle light. I thought this was a great logo because it is simple, yet clearly delivers the message. Inspired by the candle light I’ve created texture and mixed yellow, red, and white acrylics to give a sense of fire.