LS Studio 2: Identifying Stakeholders

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1. Consumers in Sephora/ Friends who wear makeup

Since my topic has a deep relationship with cosmetics, I can interview consumers or my friends and ask questions such as why they purchase cosmetic products, their thoughts of watching cosmetic advertisements, their thoughts of the effect of social media, etc. I think this would be a good primary source for further research.

Location of Sephora that I am planning to visit:

45 E 17th St, New York, NY 10003

 

2. Beauty Blogger 

I think beauty bloggers are in the middle position between consumer and advertising companies because they use cosmetics as an individual as well as promoting some cosmetic products. From my Infomap, I found out that Youtube is one of the most popular social media site, I decided to contact beauty Youtubers (I’ve included several beauty Youtubers just in case I might not reach the person in time).

Contact Info:

Pony – ponymakeup@naver.com

Sunny – beautysunn@gmail.com

Liah Yoo – LIAHYOO.COM

Kandee Johnson – kandeejohnsonteam@gmail.com

 

3. Advertising Company

I thought it would be useful to have information from both customers and advertising companies because it will allow me to analyze the backstage ,while we as a customers could view only the part of the system. I could ask Parsons alumni who is currently working at an advertising company. I could contact them through Career Service in our school website.

Contact info:

https://www.newschool.edu/student-success/

careerservices@newschool.edu

 

LS Studio 2: B1_Observation a Day

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 Back to Mac

“Low Power mode to Fully Charged Mode “

“Back to Mac” system is a system that accepts 6 empty containers and provides one free lipstick to customers. I’ve first thought of showing the before and after image of Mac’s lipstick by demonstrating a new lipstick and smudged lipstick. However, by looking at my IPhone, I was inspired and decided to compare”Back to Mac” system to battery percentage. Therefore, I illustrated a “Mac battery” that displays a the process from going from low battery to fully charged battery. 

Sephora

“Something, Nothing, and a Penny”

Sephora has a return system where one can get a refund or exchange even though they used the product, while South Korea has a policy that one cannot get a refund or exchange after using the product. I wanted to describe the return policy by connecting cosmetics and the idea of reverse procedure. Therefore, I put a receipt that gives information about Sephora’s return policy and at the another receipt I drew an eye that first has full eye makeup, but removes the makeup as it goes on. Also, I attached a penny at the last eye to illustrate that the cosmetic that one used would later come back as a money. Lastly I colored the background with eyeshadows to give the cosmetic feeling.

The Power of Patience

“When light went off suddenly, our eyes cannot see anything at first, but when we calm down and observe carefully, we could finally understand the objects and therefore are able to see even inside pitch-dark.”

By reading “The Power of Pateince” during Seminar, which claimed that “Just because you have looked at something doesn’t mean that you have seen it. Therefore, it takes time to see every details of an object.”, the text reminded me of the situation where light went off suddenly. Therefore, I colored the background with black marker, but not completely to describe the boarder between light and dark. Then I drew an image of eyes and random object to demonstrate the situation as I mentioned above.

Cleopatra

“Inspired by the Mediterranean seductress, Cleopatra captivates the senses.” 

This is the explanation that Tocca gives about the perfume, Cleopatra. However, I thought that the packaging as well as the scent did not matched the name, Cleopatra. The packaging had more naturalistic feeling and the scent was like a flower. Because of the image that I have toward Cleopatra, which is quite dark because I heard about her suicide from snake bite when I was an elementary student, I’ve created an image only using black and white. I drew a snake that is about to bite on the left and drew a flowing paint to represent poison and death. 

Glade

“It looked like an ember, but it was a representation of candle light”

I went to Barnes and Nobles and smelt a good scent and was wondering about the scent. The scent was coming from a section where, I first assumed, air freshener was located. I looked and there was a logo of the brand and it said, “Glade” Their logo was abstract with some flowing colors of yellow and orange. After a while I realized it was an ember and I acknowledge it was a representation of candle light. I thought this was a great logo because it is simple, yet clearly delivers the message. Inspired by the candle light I’ve created texture and mixed yellow, red, and white acrylics to give a sense of fire. 

By the People @ Cooper Hewitt

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Rebel Nell’s jewelry was the most outstanding piece that drawn my eye from By The People. The first impression of Rebel Nell’s piece is a fragment of an ore that is crafted as jewelry. Some of the jewelries are connected with the necklace chain, while some are presented without the chain. The surface of the jewelry have marblings and the shapes are not homogenous; each pieces are unique and have different shapes and size. Moreover, few pieces contains circular and rectangular holes that are randomly place around the jewelry.

The reason why I thought this piece was interesting was because of its choice of creative medium. Amazingly, the jewelry is not made from jewel, but it is made from graffiti, which is writing or drawings scribbled, scratched, or sprayed illicitly on a wall or other surface in a public place. Amy Peterson found a shard of graffiti on the way on the Dequindre Cut underpass, she explored graffiti, and revealed the layers of graffiti and therefore decided to use it for her enterprise. I first thought this was jewelries that I can easily find on jewelry shops, but I never imagined that this would be graffiti. Peterson is a designer who is truly aware of the surrounding and knows how to utilize the materials effectively. I thought using graffiti to create jewelry was a creative idea that no one would have thought. Furthermore, this pice contributed to make ‘A Better America’ by questioning and suggesting the existing challenges and by suggesting plausible solution addressing the problem.

The method of research that might have been necessary to create the Rebel Nell pieces would be first of all to understand the societal problems. For example, Peterson should have been aware of the problems of gap between the rich and poor and gender inequality. Secondly, primary and secondary research such as meeting jewelry experts and reading books might be essential to learn how to produce jewelry. Lastly, communicating and interviewing the people is critical to understand what their needs are and to come up with a systemic plan to effectively support the women.