The above image is an advertisement for Tom Ford’s lipstick. The lady in the center of the photograph is wearing red Tom Ford lipstick color, opening her mouth, at the same time using three fingertips that also painted red holding up a white lipstick framed with gold edge. On the left side of the photograph, a brown skin man is approaching the lady, he kisses on her cheeks with his lips opens. This is one of the iconic intimate advertisement of Tom Ford’s that content with full sex appeal, although the image only shows the lower face and the neck of models’, the movement of the man approaching the lady and trying to kiss her gives plenty of rooms for erogenous imaginations. According to Entwistle’s The Dressed Bodies, “Dress has an intimate relationship to the body. The materials we hang at the margins of our body – fabric, jewelry, paint or feathers – enjoy a close proximity to the flesh, outlining, emphasizing, obscuring or extending to cotton, denim rather than wool, will affect the way the body looks and feels.” Wearing lip color is also a form of practicing one’s dressed body when the color red enhanced the shape of your lips and making them look more lively and full, brings a sexy sensation to the one who wears also the ones who see. This commercial uses the strategy of dropping a sexual hint to advertise for the lipstick, suggesting that when you put on Tom ford lip colors you will be as sexy and strong just like the models. There is no need to show other body parts of models when the interactions of the models already tell plenty of a story, their lips are close and their cheeks are touching, the intimacy hints that they are sex partners. The intimacy is alluring people to look and peek.
