For this assignment, the class was separated into different groups. These groups consisted of students of different majors to use their strengths to make up for each others’ weaknesses through teamwork. Our group was provided 5 key words to create/design a tool (product) on.
Our group has chosen the keywords ‘wood’ and ‘plastic’.
We established iFile. iFile is a protective laptop case that holds papers and files. The promise of our product is that you will become more organized in a stylish way. The benefit would be that you will be more liked, you would be more on top of tasks, and your grades would improve.
This bridge assignment focused on combining each members’ individual ads to create a group presentation. Our group has made a campaign.
We photographed each person’s advertisement in relation to the product and have layered a minimalistic text to mimic the Apple design. Our ads would be placed on billboards, magazines, and social media.
iFile Pitch-1y2hr71