The topic of this project is based on subcultures. My selected subculture is the surf culture. I researched the commitments that surfers make and the visual motifs that define the surf culture. My design process developed based on the utility and convenience for surfers, who are always on the go. I wanted to highlight the versatility and multi-purpose use of products to promote a minimal lifestyle.
In my collection, I have combined a variety of products that are all directed towards the surfer. The collection is made up of multiple fashion products, which allow the surfer girl to be fashionable and trendy and to simplify, while enjoy her surf lifestyle .
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