Resource abundance
‘Glance. See. Gaze. Think’ are the parts of thinking to make green design. Design is the signal of intention and since we have so much technical nutrition in the form of aluminium, cadmium, lead and other metals and materials which when in atmosphere react with atmosphere becoming toxic waste.
Therefore, cradle to cradle is a sustainable way that will help in using technical nutrition in a circular economy as everything is food for some material such as looking at various other polymer scraps to make new plastic objects.
Leveraging biomimicry
Biomimicry is the process of mimicking biological processes to make structures and objects. For example, they were asked to develop a new conveyor lift system or a low cost vertical movement system and to solve this issue they deconstruct the issue and look for multiple paths to solve these problems leading in unique solutions. For this problem, the inspiration came from a spider, elephant’s truck and they connected it to a mechanism of a rubber band. After brainstorming they came up with multiple drawings and decided that the package is the spray and rubber band is the silk webs which makes a green design and saves energy. This video makes me understand that inspiration can be gathered from nature and very well implemented to make unique designs.
Why designers should be in love with the process
Yves Behar starts by talking about fundamentals that can create changes in the outcome of a design.
The first one is to start with questions and not answers because that is what actually triggers a designer to design something that is unquestioned or never made which thus leads in development of great ideas like the puma shoe box which was once a whole design is now replaced by a cardboard layout in a cloth bag which is also reused for using the bag which helps making green design. Sustainability can be practical and fun and can lead to a good design as good designs accelerates the adoption of new ideas.
Second one is to prototype and test the designs rather than assuming the outcome because that leads the designer to understand various constraints such as materials, appearance, costing etc. and work within them to make something economically useful.
Third one is eco dematerialization which means that less usage of materials will cause low carbon footprints and lower cost attainability which makes designs of the 21st century lighter, cost – effective and sustainable.
Next principle is to be out there all through the process from dealing with manufacturing to communicating with dealers and public because the process can make the consumer interested in knowing the process of the designer with the help of sharing real drawings or small prototypes.
Fifth principle was to re-invent business model by being creative which he achieved by being 50% partners with their clients and providing investment returns. Next is to sustainable where the packaging is also compostable.
Next is to participate like the see better get better challenge where the kids of Mexico were given glasses since they weren’t accessible for them. To make a design truly work was to collaborate with lens company and frames to create glasses that had variety of colors and shapes for choices of kids plus made them unbreakable which resulted in 10$ glasses.
The philosophy to create great designs which work for this century is to make holistic and integrated designs by fooling around with designs and materials by speculation and changes to create possibilities by pushing, pulling or even transforming to build something.