I like to keep my shoes clean because I tend to wear them for a long time, at least a few years. In order to keep it new, I do the cleaning, about every 1-2 weeks.
I clean my Keds shoes with a bottle of Keds Sneaker Refreshener and Biolane wet wipes. Spray the Keds Sneaker Refreshener on my Keds shoes, I use Biolane wet wipes I wipe the surface of the white welt and rub as much stain off as possible, creating bubbles. At last, I wipe off the bubbles. And now, it’s clean once again!