H&M Campaign for telling the thruth
by Veena, Ava and Simone
Fast fashion and its manipulations.
Wanting to explore and expose H&M and other big fast fashion brands for how they put themselves out there and what they really do in reality, aka greenwashing.
Researching H&M’s website as well as their Conscious Exclusive Collection:
FIRST DRAFT: 
Trying out another color, to see what works:
Trying with purple: 
Doesn’t pop out enough, therefore choosing yellow:
