GESTALT POSTER AND ITS PROCESS
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Research on the Laws of Gestalt:
- http://info.shiftelearning.com/blog/bid/348019/Understanding-and-Using-the-Laws-of-Perception-in-eLearning-Design
- http://facweb.cs.depaul.edu/sgrais/gestalt_principles.htm
- https://www.slideshare.net/luisaepv/the-gestalt-laws-of-perception
- http://www.scholarpedia.org/article/Gestalt_principles
MY PICTURES EXEMPLIFYING THE LAWS OF GESTALT AND THE INTERNET’S DEFINITION OF THE GESTALT LAW – THEN MY OWN DEFINITION OF THE GESTALT LAW. 1-5
CONTINUITY
”Continuation occurs when the eye is compelled to move through one object and continue to another object.
Continuation occurs in the example above, because the viewer’s eye will naturally follow a line or curve. The smooth flowing crossbar of the “H” leads the eye directly to the maple leaf.”
CLOSURE/SIMPLICITY
”Closure [Simplicity] occurs when an object is incomplete or a space is not completely enclosed. If enough of the shape is indicated, people perceive the whole by filling in the missing information.”
(Information taken from: http://graphicdesign.spokanefalls.edu/tutorials/process/gestaltprinciples/gestaltprinc.htm)
SIMILARITY
”Similarity occurs when objects look similar to one another. People often perceive them as a group or pattern.
The example above (containing 11 distinct objects) appears as single unit because all of the shapes have similarity.
Unity occurs because the triangular shapes at the bottom of the eagle symbol look similar to the shapes that form the sunburst.” (Information taken from: http://graphicdesign.spokanefalls.edu/tutorials/process/gestaltprinciples/gestaltprinc.htm)
PROXIMITY
”Proximity occurs when elements are placed close together. They tend to be perceived as a group.
When the squares are given close proximity, unity occurs. While they continue to be separate shapes, they are now perceived as one group.
The fifteen figures above form a unified whole (the shape of a tree)
because of their proximity.”
(Information taken from: http://graphicdesign.spokanefalls.edu/tutorials/process/gestaltprinciples/gestaltprinc.htm)
FIGURE-GROUND
”In this image, the figure and ground relationships change as the eye perceives the form of a shade or the silhouette of a face.
This image uses complex figure/ground relationships which change upon perceiving leaves, water and tree trunk.”
(Information taken from: http://graphicdesign.spokanefalls.edu/tutorials/process/gestaltprinciples/gestaltprinc.htm)
The Laws of Gestalt (MY OWN DEFINITION) – as used in my final poster:
CLOSURE/SIMPLICITY
According to the law of Simplicity, also referred to as the law of Closure, things within an image are assembled together and seem to complete an entity. The brains oftentimes ignore information which is contradictory and fills in any gaps. In the image above, you see the WWF logo, a panda because your brain is filling in the missing gaps.
According to the law of closure, things within an image are assembled together and seem to complete an entity. The brains oftentimes ignore information which is contradictory and fills in any gaps. In the image above, you see the WWF logo, a panda because your brain is filling in the missing gaps.
SIMILARITY
The law of similarity states that similar things appear grouped within a space. Grouping can occur in both visual and auditory events. Within the image above, for example, the brain probably sees the groupings of triangles and circles as columns rather than individual objects which just happen to be placed this way.
PROXIMITY
According to the law of proximity, things and objects that are near each other seem as if they are grouped together. Within this image, the circles on the left/lower middle part of the image appear to be part of one group, while the dot higher up appears to be part of another. This is because the lower objects are close to each other and thus appear to the brain as one group separated from the individual dot, which is higher up and belongs to its own grouping.
CONTINUITY
The law of continuity deems that points that are connected via straight or curving lines are viewed in a way that follows the smoothest path. Rather than being visually separate, the lines are seen as they would belong together with each other.
FIGUR/GROUND
This law talks about the fact that objects stand out by creating a distinctive difference between the picture and the background. This also may vary the meaning of the image, depending on which color stands out more and which image is perceived as most prominent. Here the brain sees a picture of a red figure with a big nose with a blue background as well as another red figure with a blue shadow on their back and the black background makes both stand out so both can be seen.
CUTOUT OF THESE USED IN FINAL POSTER
FIRST DRAFTS OF DESIGN IDEAS FOR MY GESTALT POSTER:
Firstly I brainstormed ideas of how to create an interesting looking gestalt poster, which however would still be well organized, by drawing some ideas out as sketches. (versions above) However, I felt both of there designs were not organized enough so I continued my design process.
REFINED VERSION OF MY GESTALT DESIGN:
Further developing my poster, I started ordering my design vertically, so that I would still stay truthful to my idea of using collums for the text and images, yet in this design I ordered the images on the top of the page and the text underneath, so that the poster would be easily and clearly understandable, and yet visually enjoyable and interessting. Ordering the collums this way also made it more clear which law belonged together with with picture example, as one could look at the picture and immediately find the description below it to read. Moreover, I felt this also made the spacial orginasation of the poster more harmonious and therefore more successful then before.
RESEARCH FOR BRANDS THAT USE LAWS OF GESTALT FOR THEIR LOGO:
I researched Logos of brands that use the laws of gestalt, to inspire me, when practicing the laws of gestalt in illustrator in form of drawings.
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DRAWINGS OF MY OWN GESTALT EXAMPLES: (MADE IN ILLUSTRATOR)
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PLAN OF HOW TO LAY OUT FINAL POSTER:
I planned how to lay out the final design of my gestalt poster (as seen in the drawing above) by sketching where to put the text and images, title etc. Then proceding to slowly create this design digitally. This way I could stay focused on my design plan.
FINAL GESTALT POSTER MADE IN IN DESIGN:
FINAL GESTALT POSTER ZIEGE NEUUU-1jlsice
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COMPARISON/EVALUATION OF MY FINAL DESIGN AND POSTER _ FINAL OUTCOME
Revision and Self – Assesment:
Overall, I feel as if my process’ development and research is clearly evident throughout my post and final outcome, hence I am rather pleased with my final poster. However, if I was to change something, I would explore even more logos and ways of creating images with gestalt laws to foster my understanding of ‘The laws of Gestalt’.
FINAL DESIGN:
When creating the design for my final Gestalt poster I particularly wanted to focus on a geometric design so that it would be easy to distinguish the different gestalt law examples. Furthermore, this was also so that the viewer would find the matching explanation of the law underneath its picture with ease. I feel like my design has clearly been translated into the final poster using Adobe In design and its structure works successfully. However, if I was to change something, I would maybe play with more color when creating the gestalt examples, so that the viewer could tell the gestalt law examples apart even one more clearly due to color
FINAL POSTER:
FINAL GESTALT POSTER ZIEGE NEUUU-1jlsice
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Readings I did throughout this project