VIRTUAL EXHIBIT TYPE FACE PROCESS

draft ONE -ye2ajd

draft TWO-25554wi

First Drafts of exhibit sheets:  trying different designs

process fostering into info sheet of my type:

Palatino FINALEEEE-tgyhc4

 

Palatino TYPE 

 

The font Palatino originated from France and therefore is described as a French Renaissance Antiqua type, which was designed by Hermann Zapf. His first designs were dated back to the year of 1949. The type can even be found representing the poems of Austrian poet Goethe.

In the process of his creation, Zapf first visited Italian cities such as Florence and Rome, studying the inscriptions of the Italian Renaissance. His aspiration was to generate a new form of Renaissance Antiqua writing. Accompanied by August Rosenberger, an engraver of the time, Zapf studied font design in great detail. This rigerous processes, which included studying many techniques, resulted in the creation of the type ‘Palatino’, which later led to Book Antiqua. This type was named after an Italian master of calligraphy, Giambattista Palatino, who lived in the 16th century.

Palatino is, to this day, one of the most desired fonts used for book printing, as it has not lost its appeal, most likely due to its clean cut and airy look. However, since its first appearance the font has developed, and many adaptations have been created, such as extracts which allow the fond to become fat. Furthermore, ever since the type has been  digitalized, there are foster additions, for example small caps and several numbers for various intensities.

Nowadays, in addition to the original version, Palatino also can be found with imitations of other writings that have deviations from the typeface. For example, ever since the year of 1993, on the Windows software, Palatino has been part of the Microsoft Office kit as ‘Book Antiqua’, which was actually not authorized by Hermann Zapf, as it is an imitation of the Palatino type. Zapf only authorized his Palatino type, which can be found on the systems of Windows 2000 and Windows Vista, as two examples, which also incorporated Greek characters.

 

process fostering into my exhibit draft: refined

 

DISTORTIONS NEWWWWW-2cojmb2

process fostering into my exhibit draft: design for my exhibit ‘advertisement sheet’:

 

DISTORTION POSTER ONE -13gdufj DISTORTION POSTER ONE with text-1r3dla6

 

 

My LOGO:

 

 

logo-xngm71 DISTORTION POSTER ONE with text LOGOOOO-240zyjx

 

 

SIGHTS :

 

 

distortion sight new 3-2mgj16l

 

 

sight NEW park sloape-11k9ruk

 

 

DISTORTION POSTER ONE with text-1r3dla6 sight NEW park sloape-11k9ruk distortion sight new 3-2mgj16l DISTORTION POSTER ONE -13gdufj

 

 

FINAL CATALOG of virtual exhibit:

 

Pencil drawing:

cover and pages of catalog
The catalog must include all of the following:

  • a catalog of the exhibition
    • Factual information
    • Acknowledgements
    • Artist’s Statement
    • Documentation of the artwork
    • Installation shots
    • Any necessary credits
  • all supplemental materials as an appendix to the exhibition catalog
    • Poster/Mailer
    • E-vite

PDFS of catalog cover and pages:

Catalog Antonia Groh Cover FIRST TRY-1xx55e3

Catalog Antonia Groh Pages FIRST TRY 2-23stdqr

 

 

 

 

Studio2: Project proposals: 3 proposals

Proposal One: Greenhouses and their role in the environment (chosen topic)

A greenhouse is a structure, typically achieved using a metal construction upon which glass is assembled, hence this creation is also often referred to as glasshouse. Greenhouses are mostly used to create regulated climate conditions in order for plants to be grown, throughout the entirety of the year, which otherwise would require warm weather condition. To control these conditions, so that the desired plants can grow sufficiently, highly technical machines are installed within the greenhouse structure, regulating factors such as temperature and air humidity for example.

In my studio 2 class, I will further explore the idea of how a greenhouse is made and which materials are used. Also, I will explore photography and mixed media, as I feel the idea of mixed media relates to the idea of ‘mixing’ two ‘mediums’ such as metal and glass (for the greenhouse) with plants and other botanicals.

In addition, I  will research if  greenhouses are unsustainable or not, as they require a preponderance of electricity; or if planting inside greenhouses, actually is quite the opposite and would be great for the environment, as it  allows a reduction of planes, trucks and shiploads being sent from foreign countries in order to deliver food worldwide, which obviously creates great amounts of toxic pollution which is harmful to our planet.

Thus  I will explore and generate research about the various ways of generating food and which of them are more ‘ethical’, as well as which ways are more sustainable and prosperous to generate wealth.

Also, based on my research on greenhouses, I have noticed a lack of thorough investigation of this system. Therefore, having been left with questions regarding greenhouses and their effect on the environment. Thus, my research will seek to answer those remaining questions in an engaging and thought-provoking manner. Such questions would for example be whether food distribution via vehicles, such as trucks, is causing more pollution, due to frequency of travel, then creating greenhouse plantages near every city/town. Furthermore, I will also discuss the ethic standpoint of these options, related to the current environmental state of our planet.

For my research I will investigate the greenhouses in vienna such as the ‘Schmetterlingshaus’ as well as ‘the Palmenhaus’ and  look at books like:

– ”Comprehensive Guide to Greenhouses”

-”Comprehensive Guide to Greenhouses”

– ”The Urban Farmer”

Research Question:

-is it more sustainable to generate food in greenhouses or on plantages? – how does it influence the production of CO2 etc.

-How does one build a greenhouse, what materials are used and how does the technical side work?

-what would be other options to incorporate greenhouses into our food production in a way that is great for the environment but also sustainable economically?

-why haven’t greenhouses been used for food production in a greater scale to this point in time ?

-man vs. machine (manmade/machine-made)

 

Proposal Two:

The System of Food distribution

With this topic, I will discuss the system of food distribution and explain the different ways commercial facilities, such as supermarkets etc., are provided for with food. Additionally, I will explore and explain various systems and organizations, which are used for and in charge of transportation of goods worldwide, and evaluate their ethicality. The system of food distribution is executed using complex strategies, which vary rather drastically according to location. The most significant organization, right now, in charge of providing information and research about how to create a successful agriculture, which is prosperous and safe for all to consume, is theFood and Agriculture Organization (FAO). Thus I will discuss the impact the regulations of the FAO have upon the distribution of food globally and how this organization handles the increasing issue of pollution due to food dispersal.

Furthermore, for my studio 2 project, I will research the ‘flaws’ within the current system and how it fails to succeed within great parts of the world, as commercial food distribution is only evident in economically developed countries. This will lead to my creation of a three dimensional study using woodcut and string, possible lighting too, (to generate shaddow)  to evidence the connections between the issues I found and their  possible solutions.

My research will include looking at books like:  “Bet the Farm: How Food Stopped Being Food”

– “Bet the Farm: How Food Stopped Being Food”

-“Foodopoly: The Battle Over the Future of Food and Farming in America”

– “The Production, Distribution and Food Value of Milk: A Report to Herbert C. Hoover”

These observe and discuss different angles in which food distribution and the actual goods have changed over the last decades and are influencing one’s health. This is also a part of this research I am interested in and will observe further.

Proposal 3:

The  Nervous system

The nervous system is the part within the human which helps control our actions. It consists of many nerves, yet the most well known are the motor and the sensory nerves which send signals to the brain causing it to control for example limbs and other muscles within our body. However, what happens if one has disorder of some sort, does this mean the brain is ‘flawed’?

For example, a person affected by a Neurodevelopmental disorder, such as Autism, which impairments the proper growth of the brain or central nervous system, most definitely does not have the same system which is evident in a ‘normal’ human being. However, it is arguable that this makes the person even more advanced, in some ways, then the ‘uneffected’ person. By this I mean that a human being  affected by autism, when experiencing a sane moment, could be seen as rather superior to a person who does not resemble the same qualities. This is due to the fact that an autistic human is described to have ‘no filter’. To explain, in the brain of an autistic person information is being processed in by altering how their nerve cells and their synapses assemble and connect. It is barely understood how this process appears, hence this question is to this day rather puzzling. However, in simplified language an affected person takes in more information, all at the same time, then an ordinary brain, which often leads to the person being overwhelmed. Yet the idea of a ‘filter’ so to speak being missing or ‘switched of’ is rather fascinating, as this allows to feel, see and hear more intensely.

Within my research, I will look at the theories surrounding Autism and its connection to the genius gene. I will research the nervous system, as well as case studies related to ‘special cases’ in which a person was only slightly affected by this disorder and what effect the experience had on the person. I will take this research and create prints from MRI scans, which I will, prior to doing so, manipulate using laser cut methods and other techniques.

To do research on this topic, I would interview my grandfather and other people within this field, and observe books such as these:

Questions I will ask : ‘ is there a potential development of cells, possible ‘accidental’ connection within the brain, which could cause the growth of overly developed nerves due to Neurodevelopmental disorder case?’

-“The Genetics of Neurodevelopmental Disorders”

– “Autism Spectrum Disorder (revised): The Complete Guide to Understanding Autism” .

Sem 2 proposals 24

Proposal One: 

Name:  Antonia Groh

System/Project Name: Greenhouses – is their usage to generate artificially grown food ethical?

A greenhouse is a structure, typically achieved using a metal construction upon which glass is assembled, hence this creation is also often referred to as glasshouse. Greenhouses are mostly used to create regulated climate conditions in order for plants to be grown, throughout the entirety of the year, which otherwise would require warm weather condition. To control these conditions, so that the desired plants can grow sufficiently, highly technical machines are installed within the greenhouse structure, regulating factors such as temperature and air humidity for example.

In my essay, I will further explore these methods, as well as the system of using greenhouses to generate certain foods and how growing these throughout all four seasons affects our environment. 

In addition, I will argue, that the usage of these structures is on one hand rather unethical, as some greenhouses are quite unsustainable, as they require a preponderance of electricity to make the fruit etc. grow faster, bigger and better then the original; yet on the other hand allows a reduction of planes, trucks and shiploads being sent from foreign countries, which obviously creates a preponderance of pollution and therefore is incredibly harmful to our planet. 

Thus I will discuss the question of which way of generating food is more ethical, as well as which is more sustainable and which is more prosperous to create wealth. 

Based on my research on greenhouses, I have noticed a lack of thorough investigation of this system. Therefore, having been left with questions regarding greenhouses and their effect on the environment and food distribution, my research, and ultimately my essay, will seek to answer those remaining questions in an engaging and thought-provoking manner. Such questions would for example be whether food distribution via vehicles, such as trucks, is causing more pollution rather then transport via planes or ships, due to frequency of travel. Furthermore, I will also discuss the ethic standpoint of these options, related to the current environmental state of our planet.

Research resources I will foster investigate, are books such as ”Comprehensive Guide to Greenhouses” and ”The Urban Farmer”. Furthermore, I will look at the Schmetterlinghaus Greenhouse in Vienna and try to talk to a representative there. 

Proposal Two:

Name: Antonia Groh

System/Project Name: The System of Food distribution 

Within my essay, I will discuss the system of food distribution and explain the different ways commercial facilities, such as supermarkets etc., are provided for with food. Additionally, I will explore and explain various systems and organizations, which are used for and in charge of transportation of goods worldwide, and evaluate their ethicality. The system of food distribution is executed using complex strategies, which vary rather drastically according to location. The most significant organization, right now, in charge of providing information and research about how to create a successful agriculture, which is prosperous and safe for all to consume, is the Food and Agriculture Organization (FAO). Thus I will discuss the impact the regulations of the FAO have upon the distribution of food globally and how this organization handles the increasing issue of pollution due to food dispersal. 

Furthermore, I will discuss the ‘flaws’ within this system and how it fails to succeed within great parts of the world, as commercial food distribution is only evident in economically developed countries. This will lead me to writing about possible solutions and creations of new methods which could solve theses issues.  

The distribution of food is a system, as it necessitates the organization of various transport vehicles to travel worldwide, as well as the creation of diverse regulations by corporations such as the FAO. To foster my research I will be looking at a variety of books, including “Bet the Farm: How Food Stopped Being Food”, “Foodopoly: The Battle Over the Future of Food and Farming in Americaand “The Production, Distribution and Food Value of Milk: A Report to Herbert C. Hoover” which observe and discuss different angles in which food distribution and the actual goods have changed over the last decades and are influencing one’s health. I will discuss this matter and ask questions which have been unanswered, as well as questions which arose as I was researching.  For example, many good are shipped internationally, yet seem to stay perfectly ‘fresh’ for much longer then naturally possible. I will research and discuss the methods which are used for such an extension of the foods expiry, as well as the legal ‘loopholes’ which make this possible. 

Proposal 3:

Name:Antonia Groh 

System/Project Name: The ‘Flawed’ Nervous system 

The nervous system is the part within the human which helps control our actions. It consists of many nerves, yet the most well known are the motor and the sensory nerves which send signals to the brain causing it to control for example limbs and other muscles within our body. However, what happens if one has disorder of some sort, does this mean the brain is ‘flawed’? 

For example, a person affected by a Neurodevelopmental disorder, such as Autism, which impairments the proper growth of the brain or central nervous system, most definitely does not have the same system which is evident in a ‘normal’ human being. However, it is arguable that this makes the person even more advanced, in some ways, then the ‘uneffected’ person. By this I mean that a human being  affected by autism, when experiencing a sane moment, could be seen as rather superior to a person who does not resemble the same qualities. This is due to the fact that an autistic human is described to have ‘no filter’. To explain, in the brain of an autistic person information is being processed in by altering how their nerve cells and their synapses assemble and connect. It is barely understood how this process appears, hence this question is to this day rather puzzling. However, in simplified language an affected person takes in more information, all at the same time, then an ordinary brain, which often leads to the person being overwhelmed. Yet the idea of a ‘filter’ so to speak being missing or ‘switched of’ is rather fascinating, as this allows to feel, see and hear more intensely. Within my essay I will discuss the theories surrounding Autism and the possible ‘superiority’ a brain such as this could portray, when experiencing a sane moment. I will research the nervous system, as well as case studies related to ‘special cases’ in which a person was only slightly affected by this disorder and what effect the experience had on the person. Furthermore, I will research tests which supposedly determine if someone shows signs of autism and how these are designed, as I want to reveal the system behind the recognizing autism within a human. 

My take on the nervous system would be to investigate the potential genius behind a nervous system affected by a Neurodevelopmental disorder, such as Autism. To do research on this topic, my references would be books such as “The Genetics of Neurodevelopmental Disorders” and “Autism Spectrum Disorder (revised): The Complete Guide to Understanding Autism” . Furthermore, I will interview my grandfather who works within this field, asking questions such as is there a potential development of cells, possible ‘accidental’ connection within the brain, which could cause the growth of overly developed nerves due to Neurodevelopmental disorder case. 

Studio 2: mapping a system THE MET

Mapping a system: THE MET

I noticed my research was taking me towards the exploration of metal embelishments (maybe armor or jewelery or mirrors or such). I researched exhibits and found that the metropolitain museum of art had a great proponderence of supply on both. Hence I visited the met and found I was really interested in metal work and metal embellishments, armor such as for example found on medieval armor. Hence I chose to map the exhibition about metal armor at the met. However, the actual room in which the armor was displayed was barely exhibiting more then four pieces hence I chose to map the virtual ‘preparation’ and guidance toward the metal armor section,  from entering the met to the collection, as well as the increase in floral patterns, as I was particularly interested in this.

Firstly, when entering the museum I walked straight into the main exhibit entrance which leads to the first medical grande hall. On my way there I notice several sculptures and decorative art which appeared to be from Europe. As I looked at the descriptions of certain objects this became evident as well. The most medieval enigma was observable in the exhibit on my way to metal armor titled ‘French Church Decoration, 1530–1550’. The room was very dark and sinister, yet had delicately engraved wooden detail upon its walls. This felt like a harmonious, well planned to transition toward the armour room as some of the patterns seemed visually similar as seen on the renaissance arms (floral designs and geometric design etc.).  Next, I entered the collection called ‘the swiss room’ in which I saw the most beautiful chimney, which again displayed playfully designed floral drawings and wood cut designs. This again made me thing of the similarities to the metal armors I had previously seen in the ‘medieval armor’ exhibit at the met.

Upon entering the next room, the first of seven rooms dedicated to armor, I noticed the connection between the rooms I had just come from, as the first armor exhibited was from Europe. The collection   transitioned from hunting attire to show armor and precious weapons, all delicately engraved. The room greatest in size exhibited the European Armor for Field and Tournament and this armor was showed upon life-size horses and puppets. This made a great impact upon anyone coming to see it, due to its size and realism. Again throughout walking through these rooms the visual connection of European heritage was clearly recognizable. Finally, the collection transitioned into American armor, which still evidenced some floral detail, was rather shockingly similar to the European medieval armor. The intricate detail was on revolvers rather than armor, yet the outcome appeared to be achieved by a similar metal process. After this room, the collection started to venture into Asia and similar metal work, yet here the floral detail seemed to vanish slightly and much rather become more abstract. As this was the last room of this particular exhibit, which I mapped, I then returned to the main hall.

NOTES:

 

MAPPING : 

I chose to incorporate the system practiced in class (visual analysis practice) when mapping the met, by categorizing my walk through the exhibit. This way I could map out and trach the exhibition- how it was laid out time wise (historically) as well as visually (how much floral pattern increased within objects progressively throughout the exhibit leading toward the main ‘focus of floral patterns’, the armor exhibit. But also how this transitioning (increase of use of floral patterns) was evident throughout time historically. using documentation/mapping of the historical artifacts)

I did so by creating columns like I did in the exercise in class.

In class I had a variety of images which I separated into columns / groups such as ‘grotesque’ or ‘ornaments’, ‘color blocking pattern’.

For my mapping of the Metropolitan museum (floral pattern increase) I created a collums/groupings of the area (Europa, Swiss, Italian, etc) as well as columns for the time the occurrence of floral patterns first started, as well as the category the pattern was most evident in / used in (woodcut, painting etc) and then finally created a visual order mapping the history and development of floral influences and patterns throughout the exhibit and at the same time history.

I did this in form of a timetable that reads vertically as well as horizontally.

Vertically: it reads the individual categories including time and occurrence (with materials etc.)

Horizontally: it reads the individual exhibits and which category of pieces were exhibited, as well as their use and how much they portrayed growth in floral design or not (which display ).

From this exersise I found out that I was even more interested in the floral aspect of this research rather them the metal attributes (armor) therefore i looked into topics which include floral aspect. After a proponderence of resear looking at various empelishments, paintings and real  flowers, I found I was still feeling interested in the idea of a metal aspect too. I then started to look at how I could combine these two factors / ideas within one research topic. This ultimately led me to look at greenhouses, as these incorporate an aspect of metal (the greenhouse itself, at least its ‘skeleton’) ans a floral / botanic aspect, the actual plants inside the greenhouse. Furthermore, this topic was also very fascinating to me on a systhematic side, as I am strongly interested in the idea of production of food and growth of plants within these circumstances (within a greenhouse) and if these factors alter the plant at all? Is it ethical if they do to produce food and plants in a greenhouse then? Is it economical? These questions also were harmonious to combine with my seminar 2 class, which was also part of the reason I started to consider this topic as my final research topic, as it is so variable, yet also includes 3dimensional building aspects as well as non physical research. which i felt was fascinating. Furthermore, I am also very interested how the plants and the metal ‘live’ amongst one another-do the plants cause a greater accumulation of rust? what factors does one have on the other. These are some of the question I will be exploring within my foster research towards my final project, which were triggered by the met museum research and systhem mapping of floral patterns within metal (for example Rennaissance) armor.

MY VIRTUAL EXHIBITION: FURTHER EXPERIMENTS: Digital Tools Class: Tonie Groh Exhibit poster process and experimentations

 

Virtual Exhibition: Digital Tools Class: Tonie Groh

 

I have taken pictures of various sights and then created a virtual exhibit of my artwork upon them using adobe programs- I first added the images of my artwork as it was and then manipulated these images by adding type.

1.

virtual exhibit-1ba5t4w

2.

virtualexhibit3example-23n8yw1

3.

To manipulate the images of my artwork I took a picture of my piece, then wrote the name of the exhibit (Tonie Groh) over it using the type tool, then copied it and repeated to copy and paste it in over and over again, shifting the typing from left to right to create a pattern. I then merged all the type layers together except for one (the main one) so that I could reduce the opacity of all the type layers accept one, so that the name of the exhibit would stand out and be easily readable in the center of the image as it is isolated. This I did so that the exhibit’s picture is recognisable and designed yet readable.

PHOTOS OF SIGHTS FOR MY VIRTUAL EXHIBITION: digital tools class

Sights for virtual exhibit

1.

  • Where is it: Meatpacking district, 20th street and 9 ave
  • Describe the context.
    • What happens there: Viewed is a red stone house with a veranda, which displays plenty of clear space, which I felt would be successful to use for my exhibition posters.
    • Is it residential, commercial or mixed: It is a residential house
    • Why do people go there: People pass by it on the street, yet it is in a very populated area so many people would see it, especially as it is the second house of the street corner.
    • Who goes there: Families pass by, pupils of the school which is near by, people who go toward the meatpacking district to shop etc.
    • Why put your artwork there: so it can be seen by a variety of audiences

2.

  • Where is it: Chelsea
  • Describe the context.
    • What happens there: This is a school
    • Is it residential, commercial or mixed: it is a residential area however the actual sight is a school – so plenty of people would see it, yet it is not quite commercial
    • Why do people go there: for school
    • Who goes there: pupils, teachers, people walking by
    • Why put your artwork there: many young pupils would see the artwork/exhibit if it was displayed on the school’s walls and so word of mouth would travel fast and the exhibit would most likely well known fast.

 

3.

Garbage Bin One


Garbage Bin Two

Garbage Bin Three

  • Where is it: Chelsea
  • Describe the context: What happens there: Garbage Bin One – A garbage bin stands on the sidewalk of the street. Garbage Bin Two, also on a street corner. Garbage Bin Three, this one is wooden and the image also would allow the clear back of the building to display foster artwork.
    • Is it residential, commercial or mixed: mixed
    • Why do people go there: on their way to restaurants, running daily errands
    • Who goes there: all sorts of people, especially families and business men/woman on their way home.
    • Why put your artwork there: I felt as this would be a great place to put a poster or exhibit, especially if it was about my artwork which dealt with recycled material, as many people walk past it day by day and this object is often overlooked. Therefore making it into an ‘art piece’ itself by decorating it with an exhibit would be interesting.

 

4.

  • Where is it: Meatpacking district
  • Describe the context.
    • What happens there: Busy street corner
    • Is it residential, commercial or mixed: mixed
    • Why do people go there: many people go for shopping or to have food
    • Who goes there: stylish/trendy audiences, hotspot for fashion bloggers, artists
    • Why put your artwork there: I felt that due to the stylish/trendy neighbourhood, many young artists, bloggers etc would see my exhibit and it would quickly become photographed and uploaded to the internet- these people doing so (uploading my artworks to Instagram etc.) would create free advertisement for my exhibit.

5.

  • Where is it: Chelsea
  • Describe the context.
    • What happens there: trendy shop on the corner of 23rd street and 9 ave
    • Is it residential, commercial or mixed: mixed
    • Why do people go there: to shop, have coffee, walk their dog
    • Who goes there: young artists, fashion bloggers, locals (to the area)
    • Why put your artwork there: This little shop is a hot spot to have coffee and read, maybe buy some of the goods (jewelery etc) displayed inside. As this shop is a rather ‘artsy’ shop and attracts art loving people, those would be more likely to be interested in my exhibit. Furthermore, many people go here, so many would see my exhibit. Also as it is a busy street corner, if my artwork was displayed inside the windows a lot of people walking by would see it.


 6.

  • Where is it: Park sloape, Brooklyn
  • Describe the context.
    • What happens there: little wall along the street to cross of a park area, which would be great to cover in exhibit posters.
    • Is it residential, commercial or mixed: residential
    • Why do people go there: To enjoy the park, because they live here
    • Who goes there: families
    • Why put your artwork there: This Brooklyn neighbourhood  is said to be very aware of artwork, acoording to locals I have talked to on the street. Therefore, I felt it would be a good location to use for my virtual exhibit. Also most buildings in the area have no posters or such put onto them, my exhibit would stand out rather strongly, which would attract more attention, causing many people to see it and hopefully photograph it. – ultimately uploading it to Instergram etc to spread the word abot my art work and hopefully promote it.

7.

  • Where is it: Meatpacking district
  • Describe the context.
    • What happens there: grand glass entrance of private building
    • Is it residential, commercial or mixed: residential
    • Why do people go there: because they live here, yet many pass by as this is a rather busy area
    • Who goes there: trendy people, bloggers, businesses men and women
    • Why put your artwork there: this is a grand glass entrance, which stands out between the two stone buildings, which attrachts the eye. It is very tall therefore and artwork put onto it would be seen from far away, which would cause many people to see it and hopefully take pictures of it. – promote it on the web

 

8.

  • Where is it: meatpacking district
  • Describe the context.
    • What happens there: glass corner of a building in the meatpacking district
    • Is it residential, commercial or mixed: mixed
    • Why do people go there: to go shopping, for food, nightlife
    • Who goes there: trendy people, fashion bloggers, established business men and women
    • Why put your artwork there: it would be seen by a lot of people, as this is a busy area. Also it would be an audience that is said to be ‘aware’ of the arts, by that I mean trendy and fond of exhibits. Moreover, as it is a corner, it would be visible from both sides as well as give the exhibit piece a three-dimensional feel, which could work successfully. Furthermore, the wall to the right of the corner is empty so it would allow more then one piece to be displayed withought creating a crowded feeling.

 

9.

  • Where is it: east village
  • Describe the context.
    • What happens there: office building at a rather busy street corner with large windows
    • Is it residential, commercial or mixed: commercial
    • Why do people go there: To work, during the day. At night: for entertainment, nightlife
    • Who goes there: young artists, students, people who work there during the day
    • Why put your artwork there: A great variety of people would see my work.

10.

  • Where is it: Meatpacking district
  • Describe the context.
    • What happens there: office building with apartment penthouse on the top and an art gallery at the bottom floor
    • Is it residential, commercial or mixed: mixed
    • Why do people go there: for the gallery, shopping
    • Who goes there: people interested in art, people who live here, people who work here
    • Why put your artwork there: This is a huge building with lots of space where I could exhibit my work, I could even cover the entirety of the building with various exhibit pieces, as if the whole building was an artwork. This way many art pieces would be seen by plenty of people, who would hopefully take pictures and distribute those on the web and this way promote my exhibit.

Digital: GESTALT POSTER AND ITS PROCESS

 GESTALT POSTER AND ITS PROCESS

_________________________

 

Research on the Laws of Gestalt:

  • http://info.shiftelearning.com/blog/bid/348019/Understanding-and-Using-the-Laws-of-Perception-in-eLearning-Design
  • http://facweb.cs.depaul.edu/sgrais/gestalt_principles.htm
  • https://www.slideshare.net/luisaepv/the-gestalt-laws-of-perception
  • http://www.scholarpedia.org/article/Gestalt_principles

MY PICTURES EXEMPLIFYING THE LAWS OF GESTALT AND THE INTERNET’S DEFINITION OF THE GESTALT LAW – THEN MY OWN DEFINITION OF THE GESTALT LAW. 1-5

 

CONTINUITY

”Continuation occurs when the eye is compelled to move through one object and continue to another object. 

 

Continuation occurs in the example above, because the viewer’s eye will naturally follow a line or curve. The smooth flowing crossbar of the “H” leads the eye directly to the maple leaf.”

 

CLOSURE/SIMPLICITY

”Closure [Simplicity] occurs when an object is incomplete or a space is not completely enclosed. If enough of the shape is indicated, people perceive the whole by filling in the missing information.”  

(Information taken from: http://graphicdesign.spokanefalls.edu/tutorials/process/gestaltprinciples/gestaltprinc.htm)

 

SIMILARITY

 

”Similarity occurs when objects look similar to one another. People often perceive them as a group or pattern

The example above (containing 11 distinct objects) appears as single unit because all of the shapes have similarity. 

Unity occurs because the triangular shapes at the bottom of the eagle symbol look similar to the shapes that form the sunburst.” (Information taken from: http://graphicdesign.spokanefalls.edu/tutorials/process/gestaltprinciples/gestaltprinc.htm)

 

PROXIMITY

 

”Proximity occurs when elements are placed close together. They tend to be perceived as a group.  

When the squares are given close proximity, unity occurs. While they continue to be separate shapes, they are now perceived as one group.

 

 

The fifteen figures above form a unified whole (the shape of a tree)
because of their proximity.”

(Information taken from: http://graphicdesign.spokanefalls.edu/tutorials/process/gestaltprinciples/gestaltprinc.htm)

 

FIGURE-GROUND

 

 

 

 

”In this image, the figure and ground relationships change as the eye perceives the form of a shade or the silhouette of a face.

This image uses complex figure/ground relationships which change upon perceiving leaves, water and tree trunk.” 

                                                                                  (Information taken from: http://graphicdesign.spokanefalls.edu/tutorials/process/gestaltprinciples/gestaltprinc.htm)

 

The Laws of Gestalt (MY OWN DEFINITION) – as used in my final poster:

CLOSURE/SIMPLICITY

According to the law of Simplicity, also referred to as the law of Closure, things within an image are assembled together and seem to complete an entity. The brains oftentimes ignore information which is contradictory and fills in any gaps. In the image above, you see the WWF logo, a panda because your brain is filling in the missing gaps.

According to the law of closure, things within an image are assembled together and seem to complete an entity. The brains oftentimes ignore information which is contradictory and fills in any gaps. In the image above, you see the WWF logo, a panda because your brain is filling in the missing gaps.

 

SIMILARITY

The law of similarity states that similar things appear grouped within a space. Grouping can occur in both visual and auditory events. Within the image above, for example, the brain probably sees the groupings of triangles and circles as columns rather than individual objects which just happen to be placed this way.

 

PROXIMITY

According to the law of proximity, things and objects that are near each other seem as if they are grouped together. Within this image, the circles on the left/lower middle part of the image appear to be part of one group, while the dot higher up appears to be part of another. This is because the lower objects are close to each other and thus appear to the brain as one group separated from the individual dot, which is higher up and belongs to its own grouping.

 

CONTINUITY

The law of continuity deems that points that are connected via straight or curving lines are viewed in a way that follows the smoothest path. Rather than being visually separate, the lines are seen as they would belong together with each other.

 

FIGUR/GROUND

This law talks about the fact that objects stand out by creating a distinctive difference between the picture and the background. This also may vary the meaning of the image, depending on which color stands out more and which image is perceived as most prominent. Here the brain sees a picture of a red figure with a big nose with a blue background as well as another red figure with a blue shadow on their back and the black background makes both stand out so both can be seen.

 

CUTOUT OF THESE USED  IN FINAL POSTER

 

 

FIRST DRAFTS OF DESIGN IDEAS FOR MY GESTALT POSTER: 

 

 

Firstly I brainstormed ideas of how to create an interesting looking gestalt poster, which however would still be well organized, by drawing some ideas out as sketches. (versions above) However, I felt both of there designs were not organized enough so I continued my design process.

 

REFINED VERSION OF MY GESTALT DESIGN:

Further developing my poster, I started ordering my design vertically, so that I would still stay truthful to my idea of using collums for the text and images, yet in this design I ordered the images on the top of the page and the text underneath, so that the poster would be easily and clearly understandable, and yet visually enjoyable and interessting. Ordering the collums this way also made it more clear which law belonged together with with picture example, as one could look at the picture and immediately find the description below it to read. Moreover, I felt this also made the spacial orginasation of the poster more harmonious and therefore more successful then before.

RESEARCH FOR BRANDS THAT USE LAWS OF GESTALT FOR THEIR LOGO:

I researched Logos of brands that use the laws of gestalt, to inspire me, when practicing the laws of gestalt in illustrator in form of drawings.

 

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DRAWINGS OF MY OWN GESTALT EXAMPLES: (MADE IN ILLUSTRATOR)

 

 

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PLAN OF HOW TO LAY OUT FINAL POSTER:

I planned how to lay out the final design of my gestalt poster (as seen in the drawing above) by sketching where to put the text and images, title etc. Then proceding to slowly create this design digitally. This way I could stay focused on my design plan.

FINAL GESTALT POSTER MADE IN IN DESIGN:

 

FINAL GESTALT POSTER ZIEGE NEUUU-1jlsice

 

 

 

 

 

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COMPARISON/EVALUATION OF MY FINAL DESIGN AND POSTER _ FINAL OUTCOME

Revision and Self – Assesment:

Overall, I feel as if my process’ development and research is clearly evident throughout my post and final outcome, hence I am rather pleased with my final poster. However, if I was to change something, I would explore even more logos and ways of creating images with gestalt laws to foster my understanding of ‘The laws of Gestalt’.

 

FINAL DESIGN:

When creating the design for my final Gestalt poster I particularly wanted to focus on a geometric design so that it would be easy to distinguish the different gestalt law examples. Furthermore, this was also so that the viewer would find the matching explanation of the law underneath its picture with ease. I feel like my design has clearly been translated into the final poster using Adobe In design and its structure works successfully. However, if I was to change something, I would maybe play with more color when creating the gestalt examples, so that the viewer could tell the gestalt law examples apart even one more clearly due to color

FINAL POSTER:

FINAL GESTALT POSTER ZIEGE NEUUU-1jlsice

 

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Readings I did throughout this project

 

Studio 2:visual analysis and system mapping reflection

 

Today in class:

I did an exercise which necessitated me to execute certain exercises which helped me organize my material for future practice and future reference.

Exercise One:

I brought into the class all the images I had previously collected through my research trip to the picture gallery of the New York public library.

I then divided these into individual categories in order to get an overview of the material I had collected to.

This exercise helped me understand which sort of images I seemed to have been drawn to, as well as understanding a sense of connection between the individual categories.

My categories were:

– Grotesque

– Geometric

– Detail/Ornaments

– Color Blocking

– Psychadelic

– Volume/Drapery

I then partnered up with another class mate and repeated this process, ordering his images into my categories and creating new categories/adding to the ones that existed: for example, Detail became Detail/Ornaments.

This part of the exercise really helped me see that the categories I created were universally usable and also showed me how diverse images can be even if they fall under the ‘same’ category so to speak.

I then wrote down inspirational words, which were relevant to my categories, as well as a view short sentences each which described the category. This was helpful, as if again helped to foster my understanding of which images I was most drawn to, as well as investigate in further detail, what it was exactly that drew me to these images. It also helped me to generate ‘mini categories’ to look into when executing foster research.

Next, was an exercise which desensitise me to mad a system of my choice, I chose the human digestive system. 

I felt that this exercise helped me to foster my understanding of the blueprint and strategies behind a system. It helped me understand the foundation of the system itself and how it works which was very informative and enjoyable.

When analyzing and mapping my chosen system I worked rather systematically, as I wanted to not only map out the systems individual factors but progressive order. When applying this process to other systems in my free time, I noticed that my mind tends to enjoy ‘way finding’. By that I mean, when brainstorming, I noticed my brain immediately picked up upon/created/saw a greater connection between the individual ‘stops’ of the system and how these work together but also separately quite fascinatingly.

Understanding this basic principles, of the concept of a system was really helpful, as this way, I am now able to project this understanding onto systems and projects, I am observing and/or creating in the future.

I wonder however if this truly applies to any system? Is there system which works without these connections and separate ‘stops’?

I would be very interested in researching systems which evident a random process in order to generate their outcome, yet seem to function perfectly flawless. Furthermore, I wonder if one could create a system combining both factors?

As I was ill, unfortunately when this exercise was held in class, I did it by myself, hence I could not monitor how this exercise would differ when executed in a group. However, I feel as if the main difference would be a greater amount of categories which would be generated, as well as a preponderance of brainstorming as many minds put together always have so many various ways of thinking which the process would definitely profit from even more. Yet I feel as if, even alone, this process turned out really successfully, as it helped me understand the blueprint of a system successfully.