The goal of this assignment was to find an emerging development that is a community practice. I decided to focus on the organization Pley. This company allows families to rent Lego play sets. Often times when ever a child grows out of their toys they just dispose of it and the set becomes wasted.

This service allows children to experience an unlimited amount of toys. Instead of just chucking away something they get bored with, they simply return it to the company who will then send it to another child requesting the toy.

So far the company is only limited to Legos, but I think this is a wonderful business model that can expand to other products as well.

The company would target families, but and even closer niche market would be for Teen Parents. This group of people don’t have a lot of money to spend on their children because they aren’t earning their own income and they are still in school themselves. This company would give families who can’t as easily afford toys the opportunity to be able to provide them for their families.